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It's Time To Breakout In Your Local Market Now
What Is Happening In YOUR Radio Business Today?
Chances are that if you own or manage a local radio station or cluster and face competition from big corporations that have taken over local radio clusters so they can ‘scale,’ you need every unfair advantage you can identify. Being in local radio isn’t for the faint of heart and following the behaviors of any major broadcast company now is a losing strategy. Make no mistake about it: These larger companies are using cluster strategy against you. This puts downward pressure on your revenue and sometimes gives uneven advantages to the larger companies that challenge your business (revenue). You likely often face these challenges with fewer employees and less resources, too.
The Usual Expectation When You Hire A Consultant Over The Last 30 Years
They come in, they make adjustments and improve what you've been doing by 10%. And there is nothing wrong with that, especially if you are in the leadership position. However, even leadership today looks different and 10% isn't going to get it done.
Most (if not all) media companies need help getting to the future. And the future with consumers (listeners) is already here. That requires a shift in thinking and new strategies to lead in the innovation century.
Rainmaker Pathway To The Rescue
Brand is just another word for trust. Trust comes from connection. It comes from showing you care about your customers and your consumers.
We focus on the most challenging problems facing local radio today. That’s getting (and keeping) attention of listeners and advertisers. Rainmaker Pathway Consulting Works is a strategic branding company that reinforces encouragement for your team while we help your local product or products stand out, boost your team’s efforts by offering two levels of unique service to you:
- Strategic branding and coaching to help your products stand out (for good reasons)
- Or Consulting services to provide amazing programming and creative that does it all for you
Our specialties include (but are not limited to):
- Placing your music in our Music Lab™ so you are insured to be playing better songs
- Generating music logs so you have amazing music on your station 24/7
- Unique ways to help you free up more of your time so you can truly get ahead in your local market now
- Strategy development (including cluster strategy) that will strengthen your core business and fan out into everything you do so you can accomplish more
- Branding Candy™ designed to super-focus your logo treatment for local meaning.
- Ongoing music guidance, including our scientific approach that mirrors the best research in the business when it comes to new music selection (or even keeping a station fresh)
- Continuous safeguards to help you stop common radio music drift
- Station architecture to help you build a vibrating, amazing, unique product that stands out and rises vs. your competitive environment
- A problem-solving hotline so you can reach out for a lifeline in stressful situations
- Creative voice tracking and voice trackers to make your station or stations robust and connective
- Our unique perspective on creating instability in your competitors while strengthening the core of our client in local markets
- Image writing and more that elevates your separation from competitors in unique ways that helps your team drive attention, ratings and revenue increases
- Morning Show Fame Development™ Coaching to help your local personalities reach their potential and drive listening opportunities and length of time listeners spend time with you in the morning
- Idea coaching and creative ideas that help your on-air, sales and management
- Outside objectivity to keep your team on track and focused on your goals
- Sphere Of Influence™ Localization that doesn’t change who you are but helps you grow local connectivity
- And encouragement, encouragement, encouragement for you and your team
Media, Content, Audio + Radio Consultant - 21st Century Help
When will there be a consultant who won’t try to change who you are….but will help you achieve more of your goals, your ambition and help you drive your core ROI today? It’s Rainmaker Pathway Consulting Works.
You will never get ahead of corporate clusters following anyone else or their behaviors. It's time to break out.
Grab a market-exclusive strategic warrior team that will strengthen and support your core growth against the local competitive landscape and all the competition you face in your market today. Call Loyd Ford for a free and confidential consultation about your cluster, your problems and anything that keeps you up at night. Go on the offensive and make your future brighter, easier, stronger. 864.448.4169 or Ford@RainmakerPathway.com.
This Is What Makes Us Different
The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.
1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.
2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.
3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.
4. Aggression – I’ve always been naturally aggressive. This is an essential part of my DNA, but I know how to apply it surgically. It is important for us as an industry to again inject aggression into our brands so that they get attention today. These four gifts result in continuous advantages for our clients.
We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169.
- Loyd Ford, Rainmaker Pathway Consulting Works (RPC) 864.448.4169
We’re Affordable + We find Ways To Help You Generate More Revenue Than You Pay Us
Rainmaker Pathway Consulting Works is so unique in our perspectives about everything from programming strategy to focus on profit margin for our clients. Our team has the experience as the secret go-to strategy advisors to hundreds of radio stations and clusters across the U.S.
Go for it. 864.448.4169 - Ford@RainmakerPathway.com
Someone in your market is going to win the future. Why shouldn’t it be YOU?
Prepare To Grow Ratings _ Revenue
Keep Doing What You Used To Do Or Get New Answers
Companies that isolate themselves get lost in their own heads. The smartest leadership recognizes the value of outside objective advisors today. Strategy is needed more than ever. Call RPC now and get your edge. 864.448.4169
Helping local broadcasters rise. Be part of a movement - UP! --> Call us. We'd love to serve you and your team. 864.448.4169. Thank you. --> Loyd Ford