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It's Time To Breakout In Your Local Market Now
What Is Happening In YOUR Radio Business Today?
Years of consolidation.
Years of the stock market and private equity.
Economic shifts and technology shifts in the 21stCentury.
It seems the business gets harder and harder and leveraging your assets for money has become more challenging.
What is a local broadcaster supposed to do?
We don’t think it starts where everyone else thinks it does? In fact, we know it doesn’t.
Do you believe that Coke and RC Cola are the same?
Of course, you don’t. No one does.
Coke has a different relationship with consumers than RC Cola has.
The best and most celebrated companies in the world have an outside/in philosophy. Why? Because all people get stuck in one logic stream across their career.
We Are A Branding Consultant
We know that business results flow directly from the strength of your brand or brands.
Branding has fallen out of favor in our business to be replaced with repetitive copying. The results speak for themselves.
Brand Matters
Strengthening the customers need to act on behalf of the consumer is what causes the brand to influence the transaction.
Consumers are all about the brand.
In fact, customers will buy a commodity only when it is easy and cheap, but they will crawl over many products to purchase (at a premium) a brand they love.
If your customers/advertisers don’t care about your station or stations, they are free to act selfishly without thinking about the consumer. They don't believe you.
We help local broadcasters further develop strong local radio brands.
Ratings have become a proxy for brand, but ratings are only consequences for behaviors (good or bad).
Those consequences can be changed.
The work we do sets your product or products apart, help you connect an essential relationship with local consumers and encourage your sales team to leverage that for higher revenue.
What we also offer our clients:
- Placing your music in our Music Lab™ so you are insured to be playing better songs
- Generating music logs so you have amazing music on your station 24/7
- Unique ways to help you free up more of your time so you can truly get ahead in your local market now
- Strategy development (including cluster strategy) that will strengthen your core business and fan out into everything you do so you can accomplish more
- Branding Candy™ designed to super-focus your logo treatment for local meaning.
- Ongoing music guidance, including our scientific approach that mirrors the best research in the business when it comes to new music selection (or even keeping a station fresh) Continuous safeguards to help you stop common radio music drift
- Station architecture to help you build a vibrating, amazing, unique product that stands out and rises vs. your competitive environment
- A problem-solving hotline so you can reach out for a lifeline in stressful situations
- Creative voice tracking and voice trackers to make your station or stations robust and connective
- Our unique perspective on creating instability in your competitors while strengthening the core of our client in local markets
- Image writing and more that elevates your separation from competitors in unique ways that helps your team drive attention, ratings and revenue increases
- Morning Show Fame Development™ Coaching to help your local personalities reach their potential and drive listening opportunities and length of time listeners spend time with you in the morning
- Idea coaching and creative ideas that help your on-air, sales and management
- Outside objectivity to keep your team on track and focused on your goals
- Sphere Of Influence™ Localization that doesn’t change who you are but helps you grow local connectivity
- And encouragement, encouragement, encouragement for you and your team
How Would You Like To Grow Your Revenue?
Brand is just another word for trust. Trust comes from connection. It comes from showing you care about your customers and your consumers.
We focus on the most challenging problems facing local radio today. That’s getting (and keeping) attention of listeners and advertisers. Rainmaker Pathway Consulting Works is a strategic branding company that reinforces encouragement for your team while we help your local product or products stand out, boost your team’s efforts by offering two levels of unique service to you:
- Strategic branding and coaching to help your products stand out (for good reasons)
- Or Consulting services to provide amazing programming and creative that does it all for you
Media, Content, Audio + Radio Consultant - 21st Century Help
As a branding consultant, we don't work to change who you are. We share how you can become more famous and more productive so revenue and influence grow based on your local radio brand or brands.
Rainmaker Pathway Consulting Works.
Talk to us when it's time to break out.
Go on the offensive and make your future brighter, easier, stronger. 864.448.4169 or Ford@RainmakerPathway.com.
This Is What Makes Us Different
We are not programming consultants.
We are branding strategists.
The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.
1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.
2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.
3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.
4. Aggression – I’ve always been naturally aggressive. This is an essential part of my DNA, but I know how to apply it surgically. It is important for us as an industry to again inject aggression into our brands so that they get attention today.
These four gifts result in continuous advantages for our clients.
We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169.
- Loyd Ford, Rainmaker Pathway Consulting Works (RPC) 864.448.4169
We’re Affordable + We find Ways To Help You Generate More Revenue Than You Pay Us
Rainmaker Pathway Consulting Works is so unique in our perspectives about everything from programming strategy to focus on profit margin for our clients. Our team has the experience as the secret go-to strategy advisors to hundreds of radio stations and clusters across the U.S.
Go for it. 864.448.4169 - Ford@RainmakerPathway.com
Someone in your market is going to win the future. Why shouldn’t it be YOU?
Prepare To Grow Ratings _ Revenue
Keep Doing What You Used To Do Or Get New Answers
Companies that isolate themselves get lost in their own heads. The smartest leadership recognizes the value of outside objective advisors today. Strategy is needed more than ever. Call RPC now and get your edge. 864.448.4169
"Once you own a radio station, you can get anything else you want." You think radio isn't what it used to be? Find out how a branding consultant can change that feeling and your revenue. Affordable and effective. --> Call us. We'd love to serve you and your team. 864.448.4169. Thank you.