"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
Make Today The Day Your Comeback STARTS
Start With What You Know
It’s just this simple. You and I know that you have less great employees than ever, you have more to do than ever and less resources. Our industry has fundamentally changed radio by making it often more generic and narrowing the focus largely to cost savings. Today radio faces a generational change in buyers and advertisers and this is challenging most local broadcasters and can certainly negatively impact your revenue.
How do you give more certainty to growing your business (i.e. growing revenue) in this new environment and protect the value of your business now? How do you make sure you have a solid strategy for the changes in consumer and customer (advertiser) behavior now without costing you an arm and a leg?
Grab your free Audio eBoost™ (like rocket fuel for your career and local radio or radio cluster)! You only get one a month and it is packed with resources, helpful information and opportunities for you.
There are five (5) very important things all local radio owners should be thinking about right now.
- Developing strategy to increase your revenue now.
- Growing the value of your assets.
- Securing the “moat” around your local radio business.
- Strengthening your actual business for the future.
- Preparing for the day when you sell so that you get the value you’ve put into your business.
We do this work at Rainmaker Pathway Consulting Works (RPC). We are much more than a traditional programming consulting practice. When is the last time you worked with a consultant who helped you generate more revenue? We consider ourselves to be ‘breaking’ the model of consulting.
We are a Value Multiplier that works with local radio to help them increase the value of their business, starting with their production of revenue.
Call 864.448.4169 for a free and highly confidential consultation. Tell us your problem or problems and let’s discuss it.
We care about local radio. Nervous about sharing? Concerned about costs? Start for free right now.
Start Here
Claim your free DAILY resources to help you in both programming and sales here.
Since you are so busy, get our Audio eBoost™(only once a MONTH).
Get Our Free Radio Only Podcast On Your Smartphone Anywhere
Subscribe free to our radio only podcast “designed to encourage radio pros at all levels” to hear directly from radio pros across the country about how they are being successful right now. It’s called The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) and we already have 100 episodes waiting for you in our archive with more coming every single week and a quarterly exclusive radio sales event designed to help local radio sellers grow their revenue in the coming quarter (and it’s free).
When you are ready to have someone work as hard as you do to support your success and grow the value of your business, call me. What if we can increase not only the revenue your team produces but the very value of your business? That’d be worth a conversation, wouldn’t it? 864.448.4169.
What You Expect Vs. What You Get
Welcome to our website for RPC. You are expecting to see us pitch you on a consulting practice, but that isn’t what we are doing.
Look around this site. It's actually worth your time. We give away a lot for free because we are encouragers for local radio. We are passionate about helping local radio regain confidence and grow revenue and profit today while strengthening your tomorrow.
How do we do that?
· Check out our free weekly podcast The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify); it’s free and designed to “encourage radio pros at all levels.”
· Our weekly podcast also launches a free quarterly sales event designed “to help local sellers – even those we don’t know – grow more revenue and income in each coming quarter.”
· Please subscribe to RadioInk.com and experience my weekly free sales column there.
· Spend a few moments or more with the tab at the top of this page called Radio Blog.
· Subscribe to our free only-once-a-month Audio eBoost™ newsletter to have resources and ideas drop in your email once a month.
Notice all the free ways we can help you?
That’s because we believe in the theory of abundance. We are sincere in that we want to help what we are passionate about: Local Radio.
We also believe you will want more and we have so much more for our clients.
What's Happening To Traditional Consultants?
Traditional consulting as you may have known it in the past is dead.
The business has changed. Listeners and clients for radio have changed.
Why Choose Us? Why Do You Need RPC?
We are a Multiplier that works with local radio to helps local radio grow more value for their efforts, and we do this work on both sides of the business.
Sales
· Encouragement
· Sales and Employee Culture
· Missional analysis for your sales team
· Sales Strategy
· Owning The Ground™ Strategy
· Ideas (people buy ideas)
· Sales Coaching
Programming
· Proper positioning for local radio brands so they collect the most revenue today
· Music integrity for music stations with our Music Lab™
· Generation and delivery of music logs if you need that
· Morning show coaching and personality coaching
· Promotion ideas to generate attention and capture higher profile for individual brands
· Brand creation or updating for the 21stCentury
· Station architecture designed to electrify your local brands
Great sports teams have an offense and a defense. It takes both to be a winner.
Great radio stations are brands and they have aculture and team that is focused on the real prize: Being the advertising problem-solvers in their market.
We do our work on the sales side of the business encouraging revenue increases with ideas, coaching as opportunists and attitude evangelists. We work on the programming side to make certain you are positioning correctly (to collect the most revenue), that you have the right content on-air to compel people to seek out your brand or brands and we help coach your talents on-air and on the street to make sure your results multiply.
See what ideas, encouragement, strategy, behavior and aggression can do for you “on both sides of the ball.”
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
Want to work directly with the RPC team + receive coaching, encouragement and support, start here.
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
Reach Loyd anytime. 864.448.4169 or Ford@RainmakerPathway.com. Don't just read us. Subscribe free to
Loyd's exclusive weekly radio only podcast called The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify).
Read more of Loyd's radio sales columns @ RadioInk.com anytime.
What can we do for you?
864.448.4169. Ford@RainmakerPathway.com
Prepare To Grow Ratings _ Revenue
Keep Doing What You Used To Do Or Get New Answers
Companies that isolate themselves get lost in their own heads. The smartest leadership recognizes the value of outside objective advisors today. Strategy is needed more than ever. Call RPC now and get your edge. 864.448.4169
Times have changed and smart operators know it. They value perspective, additional resources, external coaching for on-air and sales along with fresh ideas. As we say "Ideas are the new technology." Welcome to RPC. Missing buys you used to get? Seeing a new generation of buyers and advertisers? Finding more competitors and less time? Let us help you. First consultation is free. 864.448.4169. Thank you. - Loyd Ford