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Free resources in our radio blog (just for you).
Branding is essential to building real value in radio.
I'm Loyd Ford.
What Does It Take To Build Real Brands In Radio Today?
It takes focus....
Encouragement, Strategy, Behavior + Aggression.
Something stunts your higher ratings or revenue? Call us. We bring great brands roaring back. 864.448.4169.
Strategy + tools give our clients more opportunity to win!
The Music Lab™
Talent Coaching Means More
Talent Coaching Means More
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
Talent Coaching Means More
Talent Coaching Means More
Talent Coaching Means More
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We Explain The Whys
Talent Coaching Means More
A Lot Of Consultants Share Opinion
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
When Is The Battle Often Won?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
What Is RPC All About?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
The Real Risk To Radio Now
Consumers Are Changing Habits - Local Radio Has To Be Ready
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
"Once you own a radio station, you can get anything else you want." You think radio isn't what it used to be? Find out how a branding consultant can change that feeling and your revenue. Affordable and effective. --> Call us. We'd love to serve you and your team. 864.448.4169. Thank you.