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864.448.4169

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    • Home
    • Services
    • Contact Us
    • Free Blog
    • Your Consultant
    • Do I need A Consultant?
    • Additional Consulting
    • Additional Information
  • Home
  • Services
  • Contact Us
  • Free Blog
  • Your Consultant
  • Do I need A Consultant?
  • Additional Consulting
  • Additional Information

Rainmaker Pathway 864.448.4169

Rainmaker Pathway 864.448.4169Rainmaker Pathway 864.448.4169Rainmaker Pathway 864.448.4169

Finally, a new hybrid approach to consulting to improve ratings & revenue.

Finally, a new hybrid approach to consulting to improve ratings & revenue. Finally, a new hybrid approach to consulting to improve ratings & revenue.

Meet Loyd Ford

Programming Track Record

Loyd Ford has experienced successes programming in small, medium, large and major markets across the U.S. and worked for a wide variety of major broadcast companies as well as independent broadcasters. Radio stations that he has programmed have defeated decades long heritage winners and he has defended heritage stations against strong attacks in multiple markets. He knows the difficulties you will encounter being the challenger and how to defend your turf. Loyd has been involved in strategic ratings planning with hundreds of radio stations. He has faced a lot of hands-on challenges that have led broadcasters to use him as a go to person for rapid advice on solving important issues broadcasters face everyday. 864.448.4169

Direct Mail, Social Media & Telemarketing Background

Wouldn't it be great to see inside the data in your market and view the path forward? Loyd spent 16 years working with big corporate clients and independent broadcasters providing ratings solutions and innovative strategy in the areas of ratings growth, digital, social media content strategy and non-traditional sales opportunities.  If you can name a broadcast company, Loyd has probably worked with their top strategic teams. Loyd knows data and knows how to see inside what is happening in your market today. 864.448.4169

New Hybrid Programming Consulting Role

The old days are gone. Today it is about getting the best advice and having a consultant who can provide a wide range of ideal solutions to problems you face today.  At RPC, we are brand builders who also help you leverage market presence into higher revenue.  Often programming and sales are in the mix together. Having our hybrid approach encourages your revenue success with innovative strategies and ideas meant to grow your revenue and your ratings.  864.448.4169


Our Process & Strategy Set RPC Apart from Old Consultants

The Music Lab

Talent Coaching Means More

Talent Coaching Means More

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At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.

Talent Coaching Means More

Talent Coaching Means More

Talent Coaching Means More

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We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.

We Explain The Whys

Talent Coaching Means More

A Lot Of Consultants Share Opinion

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We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.

A Lot Of Consultants Share Opinion

A Lot Of Consultants Share Opinion

A Lot Of Consultants Share Opinion

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We don't deal in opinion.  We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'

When Is The Battle Often Won?

A Lot Of Consultants Share Opinion

When Is The Battle Often Won?

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Before the first shot is fired.  We know that everyone makes mistakes.  This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.

What Is RPC All About?

A Lot Of Consultants Share Opinion

When Is The Battle Often Won?

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It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands.  That always turns into more revenue.

When Your Programming Consultant Contributes To Revenue

RPC clients rapidly learn that we value brand building to build market presence.  Then, we focus on strategy and process to leverage market presence that goes way beyond strengthening programming, positioning and promotion of the product. We roll up our sleeves and get involved with ideas, innovation and encouragement.

Find out more

Connect With Us & Grow - 864.448.4169

Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com  Radio consultant  Radio Programming Consultant

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Brand Building, Growing Market Presence & Value


Is this your year for growing the value of your station or cluster?  Do you want more revenue? Call for confidential & free consultation and learn how what we do makes us fundamentally different than consultants from the past.  864.448.4169 



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