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Loyd Ford has programmed successful radio brands in small, medium, large and major markets across the U.S. and worked for a wide variety of broadcast companies as well as independent broadcasters for several decades. Through Rainmaker Pathway Consulting Works, Loyd has worked on projects as diverse as developing and launching local television shows in multiple individual U.S. markets and worked on an app for the concert industry. Loyd has been involved in strategic ratings planning with hundreds of radio stations and faced a lot of hands-on challenges broadcasters find themselves in today. RPC offers problem-solving for local clients in strategic branding and programming solutions, station architecture, morning show fame development, music safe lists, music scheduling, talent coaching, voice tracking, unique promotions and marketing solutions, sales idea and revenue support and encouragement. And, yes, they believe that encouragement is a great service to clients in today’s radio world. Call Loyd anytime for a free and confidential consultation that could put that encouragement, strategy and brand development to work in your market making your competitors wonder what has happened to their revenue. 864.448.4169
In addition to Loyd's direct programming experience and his experience working with so many strategic ratings team from large and small American broadcast companies in the U.S., Mr. Ford has many years of experience with individual market data, strategic direct mail, social media, viral email and more that literally means that he has knowledge and skills looking at the data in your market and sharing insights about listeners, listener behavior and identifying opportunities to shape-shift listening patterns. When you work with Rainmaker Pathway Consulting Works, LLC you'll have additional reassurance of having someone on your team that can look under the hood and see what is really happening in your market. Call for a free and confidential consultation to get your ratings moving. 864.448.4169
The old days are gone. Today it is about getting the best advice and having a consultant who can provide a wide range of ideal solutions to problems you face today. At RPC, we are brand builders who also help you leverage market presence into higher revenue. Often programming and sales are in the mix together. Having our hybrid approach encourages your revenue success with innovative strategies and ideas meant to grow your revenue and your ratings. 864.448.4169
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
RPC clients rapidly learn that we value brand building to build market presence. Then, we focus on strategy and process to leverage market presence that goes way beyond strengthening programming, positioning and promotion of the product. We roll up our sleeves and get involved with ideas, innovation and encouragement.
We're not like consultants from the past.
Find out how putting your radio station in our Music Lab™ and allowing us to put your morning show in our Morning Show Fame Development™ Coaching will elevate your ratings + revenue.
Is this your year for growing the value of your station or cluster? Call for confidential & free consultation. --> 864.448.4169.