"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
Branding is essential to building real value in radio.
I'm Loyd Ford.
We Help You
Today's frustrations is the evaporation of help for you and your team. First, employees are fewer and less well-trained than they may have been in the past, but they are doing more. Sales teams are usually smaller. We are a Value Multiplier for local radio. See how we positively impact both. 864.448.4169.
Strategy + tools give our clients more opportunity to win!
The Music Lab™
Talent Coaching Means More
Talent Coaching Means More
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
Talent Coaching Means More
Talent Coaching Means More
Talent Coaching Means More
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We Explain The Whys
Talent Coaching Means More
A Lot Of Consultants Share Opinion
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
When Is The Battle Often Won?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
What Is RPC All About?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
The Real Risk To Radio Now
Consumers Are Changing Habits - Local Radio Has To Be Ready
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
In radio today, there are fewer people doing more. That's not a secret, but customers and listeners have changed. If you are challenged now, you don't need an old fashion consultant. You need a Multiplier. And we are a Multiplier that works with local radio to help you leverage all that you do in programming and sales so you get more from your efforts today. Welcome to RPC. See what it's about. First consultation is free. 864.448.4169. Thank you. - Loyd Ford