"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
Branding is essential to building real value in radio.
I'm Loyd Ford.
We Help You
While there is less help today than ever to help local radio, we help you for about $33 dollars a day. We are a Value Multiplier for local radio. See how we positively impact both programming and sales. 864.448.4169.
Strategy + tools give our clients more opportunity to win!
The Music Lab™
Talent Coaching Means More
Talent Coaching Means More
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
Talent Coaching Means More
Talent Coaching Means More
Talent Coaching Means More
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We Explain The Whys
Talent Coaching Means More
A Lot Of Consultants Share Opinion
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
When Is The Battle Often Won?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
What Is RPC All About?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
The Real Risk To Radio Now
Consumers Are Changing Habits - Local Radio Has To Be Ready
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
Times have changed and smart operators know it. They value perspective, additional resources, external coaching for on-air and sales along with fresh ideas. As we say "Ideas are the new technology." Welcome to RPC. Missing buys you used to get? Seeing a new generation of buyers and advertisers? Finding more competitors and less time? Let us help you. First consultation is free. 864.448.4169. Thank you. - Loyd Ford