We help local radio grow revenue and profit.
Radio Growth Consultant for Locally Owned Radio.
We help local radio grow revenue and profit.
Radio Growth Consultant for Locally Owned Radio.
We make it easy for local radio to do business with us.
It's because we are focused on your experience with us and the outcome you want.
The future isn't going to get easier - but your consultant should.

Find out how to avoid this.
Get a free and confidential consultation and learn how to grow now.
864. 448.4169 or Ford@RainmakerPathway.com.

Sales, programming, leadership, branding and revenue strategy.
Weekly interviews and quarterly radio sales events.
Below you see my personal blog, which is about personal daily encouragement.

Encouragement + Human Behavior + Practical Wisdom
My personal blog (iAbout - Loyd Ford) is essentially a daily encouragement and practical wisdom guide for people who want to think better, lead better, build stronger relationships, and navigate modern life with greater clarity and purpose.
Here's what we call it:
The Encouragement Effect by Loyd Ford
How small actions create big outcomes.
The same lessons that drive leadership, relationships, personal growth, and encouragement are often the same lessons that help businesses create momentum and better outcomes.
Copyright © 21st Century Tredegar & RPC.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
Local radio deserves better. Better opportunity, a return to growth. We work with local teams on making that occur.
Growth powered by Smart Local Radio Companies

Sales + programming. Revenue + profit. One aligned growth strategy for local radio.
The bigger risk now is waiting while the business keeps changing.
We help local radio find their momentum™ — with fresh ideas, new opportunities and stronger execution.
Your first consultation is FREE and confidential.
864.448.4169 Ford@RainmakerPathway.com