We help local radio grow revenue and profit.
Advertising is changing. Sharpen your approach.
We help local radio grow revenue and profit.
Advertising is changing. Sharpen your approach.

We are one strategic growth partner connecting revenue, sales, programming, talent, branding and local market opportunity.
Businesses from time to time need fresh strategy, new ideas and proper process to shift perception, energize the team and update execution so growth is much more likely to occur.
No one else works with your entire business, sales and programming, aligning and focusing individuals with sales coaching and talent coaching to move opportunity ahead in our distracted attention economy.
Let’s Talk About Where Your Momentum Is Being Lost
Your first consultation is free, confidential and focused on your situation — not a sales presentation.
864.448.4169
Hundreds of episodes.
Including our Quarterly Free Radio Sales Events (designed to help radio sellers ANYWHERE grow their revenue now).
Always on Apple, Audible, Spotify.

You find it on this site in the Free Blog Section
Encouraging Radio Salespeople on LinkedIn.
For Personal Encouragement, go deeper with The Encouragement Effect on Substack.

Copyright © 21st Century Tredegar & RPC.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
Local radio deserves better. Better opportunity, a return to growth. We work with local teams on making that occur.
Growth powered by Smart Local Radio Companies

The Risk is now NOT getting the consultant that aligns your local radio business, sales + programming, bringing new ideas, alternative opportunities. We help local radio find their momentum™. Will you let us help you grow again?
First consultation is free and confidential.
864.448.4169. or
Strategy – Process – Resources To Win!