We help local radio grow revenue and profit.
RPC works on the business.
We help local radio grow revenue and profit.
RPC works on the business.
Revenue challenges. A leadership opening. Programming concerns. A team working hard without gaining ground.
You don’t have to have everything figured out before we talk.
Start with a free, confidential consultation with Loyd Ford. We’ll discuss your situation, explore where opportunities may be hiding and consider a practical next step.
Prefer to reach Loyd directly?
Call 864.448.4169
Ford@RainmakerPathway.com
You don’t need a presentation or a finished plan. Start with your biggest concern or opportunity.
Reaching out to Loyd means he will reach out with your free and confidential consultation. It does not commit you to consulting services.
Prefer to call? 864.448.4169.
It's a big deal to reach out.
Loyd will contact you using your preferred method to arrange a conversation when you reach out. You will find us to be service oriented.
If you would like to reach him directly, call 864.448.4169 or email Ford@RainmakerPathway.com.
Local radio once lived at the center of its community.
Too often, it doesn’t anymore.
The question is simple:
Who is protecting your true North?
The right external advisor can sharpen strategy, expose blind spots and help turn stronger decisions into more relevance, more revenue and more profit.
Transform your entire local radio business for only fractional costs to reach GROWTH again.
Reach out and set up a free consultation. Ford@RainmakerPathway.com.

You can change what is happening. Every part of your business can sync up and help growth.
Fresh sales strategy, coaching and process.
We help local radio clusters find their momentum™.
Not improvement - transformation.
See what consistent encouragement can do in your business.
It's about the phone call. 864.448.4169.
No pay walls here - look around. Then call us.

Local radio salesperson, sales manager or market manager looking for a revenue edge? You found one.
Our FREE Quarterly Radio Sales Events help radio salespeople anywhere grow revenue and income—four times a year.
Plus, get hundreds of episodes of The Encouragers™ The Radio Rally™ podcast anytime on Apple, Audible and Spotify — built to encourage radio pros at every level.
On-demand anytime.
All about local radio.
Focus on encouraging radio pros just like you.

Copyright © 21st Century Tredegar & RPC.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
Local radio deserves better. Better opportunity, a return to growth. We work with local teams on making that occur.
Growth powered by Smart Local Radio Companies

Sales + programming. Revenue + profit. One aligned growth strategy for local radio.
We help local radio find their momentum™ — with fresh ideas, new opportunities and stronger execution.
Your first consultation is FREE and confidential.
864.448.4169 Ford@RainmakerPathway.com