We help local radio grow revenue and profit.
Advertising is changing. Sharpen your approach.
Local Radio Wants Answers
Advertisers & buyers are changing.
Local radio owners and managers want solutions to return to growth.
Get your answers now. 864.448.4169.
Make Today The Day Your Comeback STARTS
Start With What You Know
There are five (5) very important things all local radio owners and managers should be thinking about right now.
- Developing strategy to increase your revenue now.
- Growing the value of your assets in a more robust competitive environment.
- Securing the “moat” around your local advertising business.
- Strengthening your connection to community and powerful local tribes.
- Better sales recruitment, more innovative idea creating and placing a premium on listener and advertiser experiences coming in contact with you.
Are you letting just a few fractional dollars keep you from transforming your business?
Maybe it is time to work with a consultant that will help you grow revenue.
Who Wants Your Problems?
It’s really what we are asking for. Our first consultation is free and we are highly confidential.
Start Solving The Problems
Reach out when you are ready to see your radio station brands improve and you want a partner that will help you grow revenue and profit.
Request a Zoom Meeting
Call us. 864.448.4169
Radio Consultant For Local Radio Revenue Growth, Programming, Branding & Sales Strategy
Shoot a quick email. Ford@RainmakerPathway.com
Loyd Ford – Radio Revenue – Radio Leadershp – Radio Sales – Radio Growth
“Once you have a radio station, you can get anything else you want.”
Prepare To Grow Ratings _ Revenue
Keep Doing What You Used To Do Or Get New Answers
Companies that isolate themselves get lost in their own heads. The smartest leadership recognizes the value of outside objective advisors today. Strategy is needed more than ever. Call RPC now and get your edge. 864.448.4169
What Radio Says About Loyd Ford
RPC is fast moving & Transformative.
"Loyd came to consult our radio station a few years back. We moved very quickly. We did an entire re-brand including a new logo, new imaging, created better workflows throughout the company to help us better serve our clients and generate more revenue, which we did.
With Loyd, I was able to learn about writing stronger proposals, how to get more creative with current clients by finding small but new opportunities in what we were already doing and networking to create great B2B opportunities.
It takes work to reshape a company and he was there every step of the way to make sure we had what we needed.
I highly recommend working with Loyd if you want to work with someone who truly cares about helping you grow."
Loyd brings so much value.
"Loyd Ford brings so much to any client he works for. He’s smart, strategic and steady. In my short time working with him I’ve gained a wealth of ways to grow our brands and work smarter not harder. He’s an “all in” guy, and a champion for those lucky enough to have him on the team."
Just not like other consultants.
"I have known and worked alongside Loyd Ford for a number of years. Loyd is thoughtful, outspoken, and unafraid to voice an opinion, even when that opinion runs against the prevailing narrative. In an industry where too many people quietly agree with the crowd, Loyd has consistently been willing to ask the difficult questions and say out loud what others may only be thinking.
What I appreciate most is that his willingness to challenge the status quo is balanced by a sincere desire to encourage others.
Loyd brings both creativity and practical experience to the table. He sees opportunities where others see obstacles.
Our industry needs more people willing to think independently, challenge assumptions, and encourage others to move forward, and do it with confidence. Loyd Ford is one of those people."
Loyd really does encourage.
"Loyd Ford will help and encourage you. He is a tremendous human and professional resource. He will challenge you to look at the world around you critically, to see and grab opportunity and be ruthless in the pursuit of growth and improvement."
Loyd brings fresh ideas and impact.
"Loyd Ford is a genuine strategist who is a passionate player in the ever-evolving broadcast space. Loyd worked for me in Knoxville and I grew to deeply respect his vision and detailed approach to programming and marketing of our brands. His love for his on-air talent, sale people and station clients made him "everyone's inside idea guy". The breathe of his consultancy and impact on our industry is his signature. He gets it! ....and isn't afraid to ask provocative questions that force a thoughtful conversation. He has helped drive our industry forward to continue to be the vital link to our communities and audiences."
Loyd and RPC really do customize advice for you.
"I have known Loyd Ford for the better part of 20 years. Over the two decades, I’ve had the pleasure and benefit of working with him on marketing projects, programming overhauls, and deep strategic discussions. Loyd is a sharp strategic thinker who approaches every situation with individual care and insight. Instead of relying on cookie-cutter templates, he customizes solutions based on the unique strengths of his team and the specific goals at hand. I couldn't recommend him more highly. "
Winning Tip Number 51
If you want to be encouraged and really grow...
Call Rainmaker Pathway Consulting Works (RPC) today. 864.448.4169.
Country Radio Consultant - Classic Hits Consultant - AC - Hot AC + More.
One Radio Consultant For All.
The Risk is now NOT getting the consultant that aligns your local radio business, sales + programming, bringing new ideas, alternative opportunities. We help local radio find their momentum™. Will you let us help you grow again?
First consultation is free and confidential.
864.448.4169. or
Strategy – Process – Resources To Win!