"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
Media, Content, Audio, Higher Ratings + Revenue
Programming Strategy
What Sets Your Product Apart?
Programming Strategy
Are you looking to improve your ratings and revenue? Do you have a market that is different than cookie cutter national advice you hear? No one ever wins by copying the leader. We review YOUR situation, competitive environment and format opportunities and take action that gets results. When you want a brand builder that leverages brands into dollars, call RPC: 864.448.4169
Not Just Ratings
What Sets Your Product Apart?
Programming Strategy
While we do help align and focus your product, coach your talent and make sure you are playing the best testing music to boost ratings, we also come with ideas and opportunities for sales to encourage revenue every month. We help you build market presence and leverage that into more dollars at RPC. 864.448.4169
What Sets Your Product Apart?
What Sets Your Product Apart?
What Sets Your Product Apart?
Gone are the days of putting on a really good product and being #1. Today, you have to separate yourself from competitors (in a good way) and create an on-air environment and sales strategy that makes your product stand out and above the rest. We are the double-bottom line consultant that truly helps you build market presence and leverage that into higher revenue. 864.448.4169
Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth
Separate Your Brand For Good
This Is What Makes Us Different
The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.
1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.
2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.
3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.
4. The Powerful Creation Of Momentum - Momentum is powerful; we know this from sports, but it's equally powerful in business. This includes use of assertiveness and proper timing and use of aggression when it is called for in your market. Most of radio is now homogeneous; we recommend you don't stay there with your local brands.
These four gifts result in continuous advantages for our clients.
We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169.
--Loyd Ford, Rainmaker Pathway Consulting Works (RPC)
Times have changed and smart operators know it. They value perspective, additional resources, external coaching for on-air and sales along with fresh ideas. As we say "Ideas are the new technology." Welcome to RPC. Missing buys you used to get? Seeing a new generation of buyers and advertisers? Finding more competitors and less time? Let us help you. First consultation is free. 864.448.4169. Thank you. - Loyd Ford