"Ideas are the new technology." 864.448.4169
Strategy, process, creativity and GROWTH.
We Can Help You Grow Revenue, Profit & Local Radio Value
Things Have Changed In Your Market; Now What?
“There is nothing more powerful and productive than someone who has something to passionately prove.” – Abraham Lincoln
Let’s start with a simple idea that most people know is true. It’s difficult to part with money if you feel you are doing “okay” yourself. In fact, sometimes, even when you are not doing well, it is difficult to decide to spend money to fix the problem. But most people also know that the problem has to be solved.
Today’s radio has often evolved to a DIY but understanding that things have changed and what you like might not be what makes you experience brand growth and revenue growth today.
What is today’s radio problem Number 1? Revenue growth.
So, how do YOU get your revenue growing? I can tell you this; it isn’t by overspending on 20th Century consultants.
At Rainmaker Pathway Consulting Works (RPC), we solve problems by listening, applying collaborative strategy (with our clients) and creating strong process for success. The work we do with clients involves both programming and branding along with revenue and profit margin.
Stronger brands can command more pricing stabilityand long-term growth of revenue. That’s what you want now. Isn’t it?
Great branding is what helps your business stand out from the rest, carries your reputation, creates trust in the marketplace, and portrays your values. It is developed through careful strategy and consistency of use. And it will support revenue growth.
Electrify Your Sales - Expose Encouraged Talents On-Air & In Sales
RPC services include collaboratively creating strong local brands (and sometimes regenerating them to a former position of unique strength). This can include logo creation, creating unique brand architecture that impacts listen experience, providing music safe lists, coaching morning show talent and other key talents, helping your sales team create more profitable focus on how to grow their revenue.
Where other consulting firms are fine, we separate ourselves by engaging in sales strategy, sales coaching and development of more digital revenue success and non-traditional revenue expansion.
When you become a client of value with Rainmaker Pathway Consulting Works (RPC), you won’t just scare the competition, you will start a process of taking their money. As I am certain you are aware, competition in the 21st Century is more than other radio stations. Yeah, we do that.
Remain in the DYI lane and you will probably do okay. But jump in with us and we can give you objective outside views, fresh ideas, powerful encouragement and help you grow your revenueand maximize profit margin.
Those that don’t improve their profit margins fall behind.
“People always ask why I am so fired up about the business of helping local radio create better brands today, expose more revenue, encourage local teams and collaborate to strength. They also ask why I help clients focus on improving profit margin. It’s in my DNA. I don’t just get fired up about programming and sales; I’m built to serve local radio because I have the diverse experience, the curiosity and the forward lean and I treat everyone like I work for them – because I do.” – Loyd Ford, Rainmaker Pathway Consulting Works (RPC)
Your Time Could Be Now
Are you ready to step up and into 21st Century leadership success? Maybe you're not sure if you even have the right branding? It happens more than you think.
We are here for you. Reach out and set up your free consultation. We can help you create a strategy that helps your branding show up consistently and accurately to best help your local radio brands, cluster and local broadcast company. 864.448.4169 or Ford@Rainmakerpathway.com.
Fresh Momentum Is Worth It
You start wondering whether it's really worth it to hire a consultant now, and we are here to prove that it definitely is. As local radio or even “local media,” you have to look at leveling up your base of available thought leadership and service as an investment that will change and benefit your business over time rather than another expense to tack on for the year. Your business deserves the best resources and investments to truly thrive and grow, because with our branding, music, coaching (sales and programming), encouragement, programming and sales strategy development services, what you pay is what you get.
What other consultant teaches Familiar Surprise™, use of our RPC Rotating Content Clock™, The Disney Low Ride Out Theory and more inventive ways to get your business in the mainstream of the money in your radio market?
Wake up tomorrow morning like every morning since the pandemic, or wake up every morning with momentum. We can help you win BIGGER.
We’re not like the others and we can prove it. 864.448.4169 or Ford@RainmakerPathway.comto get started with a free consultation that can lead you to improved revenue and profit.
Doing The Same Thing & Expecting Different Results Is Over
Keep trying what you have been doing or try engaging help that can improve both sides of your business and create more revenue and profit.
Branding – Encouragement – Accountability – Can’t Reversal – Sales Growth Strategy – Coaching & More
864.448.4169 or Ford@RainmakerPathway.com
Connect & Get To Know Us
Subscribe to The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) on your smartphone and learn from hundreds of radio pros at all levels of our business weekly, including our quarterly exclusive radio sales events designed to help local radio sellers ANYWHERE grow revenue each and every quarter.
Check out over 1,300+ “articles of encouragement” on this website and Loyd Ford’s weekly sales column at RadioInk.com to expand what you know of us and then call us to start GROWING YOUR BRANDS & REVENUE.
Media, Content, Audio, Higher Ratings + Revenue
Programming Strategy
What Sets Your Product Apart?
Programming Strategy
Are you looking to improve your ratings and revenue? Do you have a market that is different than cookie cutter national advice you hear? No one ever wins by copying the leader. We review YOUR situation, competitive environment and format opportunities and take action that gets results. When you want a brand builder that leverages brands into dollars, call RPC: 864.448.4169
Not Just Ratings
What Sets Your Product Apart?
Programming Strategy
While we do help align and focus your product, coach your talent and make sure you are playing the best testing music to boost ratings, we also come with ideas and opportunities for sales to encourage revenue every month. We help you build market presence and leverage that into more dollars at RPC. 864.448.4169
What Sets Your Product Apart?
What Sets Your Product Apart?
What Sets Your Product Apart?
Gone are the days of putting on a really good product and being #1. Today, you have to separate yourself from competitors (in a good way) and create an on-air environment and sales strategy that makes your product stand out and above the rest. We are the double-bottom line consultant that truly helps you build market presence and leverage that into higher revenue. 864.448.4169
Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth
Separate Your Brand For Good
This Is What Makes Us Different
The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.
1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.
2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.
3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.
4. The Powerful Creation Of Momentum - Momentum is powerful; we know this from sports, but it's equally powerful in business. This includes use of assertiveness and proper timing and use of aggression when it is called for in your market. Most of radio is now homogeneous; we recommend you don't stay there with your local brands.
These four gifts result in continuous advantages for our clients.
We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169.
--Loyd Ford, Rainmaker Pathway Consulting Works (RPC)
Radio Is More Fun With Growth.
You don’t need a degree to see that radio is facing revenue decline. Buyers and advertisers have changed. Unlike many programming consulting firms, the focus of our work is growth. RPC helps clients grow the strength of their brands and growth in revenue. We find our clients love this approach. We think you will, too. Find out. 864.448.4169.
First consultation is free and confidential. 864.448.4169 of Ford@RainmakerPathway.com .
Strategy – Process – Resources To Win!