"Ideas are the new technology." 864.448.4169
Winning strategy development, process, GROWTH.
Media, Content, Audio, Higher Ratings + Revenue
Programming Strategy
What Sets Your Product Apart?
Programming Strategy
Are you looking to improve your ratings and revenue? Do you have a market that is different than cookie cutter national advice you hear? No one ever wins by copying the leader. We review YOUR situation, competitive environment and format opportunities and take action that gets results. When you want a brand builder that leverages brands into dollars, call RPC: 864.448.4169
Not Just Ratings
What Sets Your Product Apart?
Programming Strategy
While we do help align and focus your product, coach your talent and make sure you are playing the best testing music to boost ratings, we also come with ideas and opportunities for sales to encourage revenue every month. We help you build market presence and leverage that into more dollars at RPC. 864.448.4169
What Sets Your Product Apart?
What Sets Your Product Apart?
What Sets Your Product Apart?
Gone are the days of putting on a really good product and being #1. Today, you have to separate yourself from competitors (in a good way) and create an on-air environment and sales strategy that makes your product stand out and above the rest. We are the double-bottom line consultant that truly helps you build market presence and leverage that into higher revenue. 864.448.4169
We Can Help You Grow Revenue, Profit & Local Radio Value
Things Have Changed In Your Market; Now What?
“There is nothing more powerful and productive than someone who has something to passionately prove.” – Abraham Lincoln
If you are losing revenue because of digital, you should call us.
If you are using revenue because you don't have enough top-flight sellers, you should call us.
If your sales manager could use additional external support, you should call us.
If you haven't generated leads for your local sellers, you should call us.
864.448.4169
Electrify Your Sales - Expose Encouraged Talents On-Air & In Sales
RPC services include collaboratively creating stronger local brands). This can include logo creation, creating unique brand architecture that impacts listen experience, providing music safe lists, coaching morning show talent, generating music logs for you and helping your sales team create more profitable focus on how to grow their revenue.
We Are Different
No B.S.
Today you need real help to renew your local radio brands, grow those brands and help you brand your sales department and individual sellers.
When you become a client of value with Rainmaker Pathway Consulting Works (RPC), we go to work for you and your entire team.
We foucs on growing your revenue and growing your profit margin.
You Need Both In The 2020s.
864.448.4169
Is It Time For You To Start Growing Again?
Branding – Encouragement – Accountability – Can’t Reversal – Sales Growth Strategy – Coaching & More
864.448.4169 or Ford@RainmakerPathway.com
Connect & Get To Know Us
Subscribe to The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) on your smartphone and learn from hundreds of radio pros at all levels of our business weekly, including our quarterly exclusive radio sales events designed to help local radio sellers ANYWHERE grow revenue each and every quarter.
Check out over 1,300+ “articles of encouragement” on this website and Loyd Ford’s weekly sales column at RadioInk.com to expand what you know of us and then call us to start GROWING YOUR BRANDS & REVENUE.
Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth
Separate Your Brand For Good
This Is What Makes Us Different
The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.
1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.
2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.
3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.
4. The Powerful Creation Of Momentum - Momentum is powerful; we know this from sports, but it's equally powerful in business. This includes use of assertiveness and proper timing and use of aggression when it is called for in your market. Most of radio is now homogeneous; we recommend you don't stay there with your local brands.
These four gifts result in continuous advantages for our clients.
We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169.
--Loyd Ford, Rainmaker Pathway Consulting Works (RPC)
Elevate Your Brand Performance
What We Do For You
Music Safe Lists - Sphere Of Influence™ Localization - Music Scheduling -
Branding Candy™ - Station Architecture - Morning Show Fame Development™ Coaching - Voice Tracking + Voice Trackers - Promotions + Sales Ideas - Image Writing - Problem-Solving - Encouragement
2 For 1 Radio Growth Consultant
We support local radios’ most critical missions in getting revenue back on track and improving your local radio brands because brands = relationships and relationships for local radio = more revenue.
Finally, a hybrid radio consulting firm that helps grow the value of brands and helps local clients increase revenue through sales strategy, sales coaching and encouragement. First consultation is free. 864.448.4169. or Ford@RainmakerPathway.com.
Strategy – Process – Resources To Win!