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    • Services
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    • Why YOU Need A Consultant
    • TV, Podcasting + More
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  • Services
  • Contact Us
  • Free Blog
  • Your Consultant
  • Why YOU Need A Consultant
  • TV, Podcasting + More

Every Ratings Point Means More $ Than Ever. 864.448.4169

Every Ratings Point Means More $ Than Ever. 864.448.4169Every Ratings Point Means More $ Than Ever. 864.448.4169Every Ratings Point Means More $ Than Ever. 864.448.4169

Higher radio ratings are not a mystery.They’re a practice.It's what we do

Higher radio ratings are not a mystery.They’re a practice.It's what we do Higher radio ratings are not a mystery.They’re a practice.It's what we do

Media, Content, Audio + Radio Consultant 21st Century Help

Programming Strategy

What Sets Your Product Apart?

Programming Strategy

Are you looking to improve your ratings and revenue? Do you have a market that is different than cookie cutter national advice you hear? No one ever wins by copying the leader.  We review YOUR situation, competitive environment and format opportunities and take action that gets results. When you want a brand builder that leverages brands into dollars, call RPC: 864.448.4169

Not Just Ratings

What Sets Your Product Apart?

Programming Strategy

While we do help align and focus your product, coach your talent and make sure you are playing the best testing music to boost ratings, we also come with ideas and opportunities for sales to encourage revenue every month.  We help you build market presence and leverage that into more dollars at RPC. 864.448.4169

What Sets Your Product Apart?

What Sets Your Product Apart?

What Sets Your Product Apart?

Gone are the days of putting on a really good product and being #1. Today, you have to separate yourself from competitors (in a good way) and create an on-air environment and sales strategy that makes your product stand out and above the rest. We are the double-bottom line consultant that truly helps you build market presence and leverage that into higher revenue. 864.448.4169

What We Do @ Rainmaker Pathway Consulting Works - 864.448.41

Getting The Music Right

Getting The Music Right

Getting The Music Right

On music stations music is 70% of your product. It has to be right and RPC provides clients will full music library reviews in spring and fall and recurrent class reviews each winter and summer.  Everything begins with our Music Lab™. In addition, we provide timely current music updates and additional resources to keep you on track for the best ratings.

Morning Show Coaching

Getting The Music Right

Getting The Music Right

RPC strongly believes in working with morning shows to bring out what is best about their talent and elevate their opportunity for growing fame in your market. RPC does this with our Morning Show Fame Development™ Coaching. We work with talent on their presentation on air, the development of what we call the Rotating Content Clock™, how their brand is presented (with our Branding Candy™) and what they can do to build fame outside of their on-air.

Coaching Other Talent

Getting The Music Right

Coaching Other Talent

It's not only the morning show that benefits from coaching.  Every show has a special purpose and getting the most out of your talent is more important than ever. We provide help that encourages and manages your talent opportunities (live or voice track).

Marketing Advice

Revenue Encouragement

Coaching Other Talent

Think about what has changed. Marketing isn't done the way it used to be done and much of that wouldn't work like it used to back then. What is appropriate today? At RPC, we provide resource opportunities for external marketing and database approaches to lift your brand value.  Marketing doesn't always mean just spending money either. There are smart things you can do to get attention today and get ahead.  That's where we focus at RPC for our clients.

Revenue Encouragement

Revenue Encouragement

Revenue Encouragement

In the old days, it was programming vs sales. Today, your team has to pull together and the ultimate goal is: Profit.  That serves everyone. RPC consistently brings sales opportunities and helps by bringing client strategies that turn into money.  Your business is about having great market presence and turning that presence into higher revenue dollars - this is what we help clients do regularly at RPC.

Station Architecture

Revenue Encouragement

Revenue Encouragement

RPC builds station architecture that helps stations win. We can provide a wide variety of resources for anything you can imagine associated with the growing of a radio property, including our exclusive Branding Candy™. We can also provide voice track solutions, website content structure, social media, digital content advice and more.


Time Moves Fast. 2022 Is Coming. Improve Ratings + Revenue.

   When you are looking at 2022 budgets, there's one ROI you should really plan now.  Loyd Ford consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with RPC where they are known for their Music Lab™, Branding Candy™ and Morning Show Fame Development™ Coaching. Reach him anytime. 864.448.4169 or Ford@RainmakerPathway.com. Join his group “The Encouragers” on the Clubhouse app anytime and experience “The Radio Rally” or “Innovation In Audio” 7 pm ET/4 pm Pacific Mondays and Wednesday only on Clubhouse.  

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Connect With Us - 864.448.4169 Ford@RainmakerPathway.com

Elevate Your Brand Performance

What We Do For You

Music Safe Lists -  Sphere Of Influence™ Localization -  Music Scheduling -   

Branding Candy™ - Station Architecture -  Morning Show Fame Development™ Coaching  - Voice Tracking + Voice Trackers - Promotions + Sales Ideas - Image Writing - Problem-Solving - Encouragement 

864.448.4169

Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com  Radio consultant  Radio Programming Consultant

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Life is better when we get together.  Be encouraged. You know old strategy won't solve today's problems now. Grow your ratings + revenue with a new kind of strategist today.  Call for confidential & free consultation. --> 864.448.4169. Thank you.  --> Loyd Ford



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