"Ideas are the new technology." 864.448.4169

Winning strategy development, process, GROWTH.

Winning strategy development, process, GROWTH.

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    • Home
    • Services
    • Podcasts
    • The Free Stuff - Blog
    • Get Help
    • Multiply Your Assets
    • Accelerating Humans
  • Home
  • Services
  • Podcasts
  • The Free Stuff - Blog
  • Get Help
  • Multiply Your Assets
  • Accelerating Humans

We Help Local Radio Grow.
864.448.4169

We Help Local Radio Grow. 864.448.4169We Help Local Radio Grow. 864.448.4169We Help Local Radio Grow. 864.448.4169

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Elevate Your Brand Performance

What We Do For You

Music Safe Lists -  Sphere Of Influence™ Localization -  Music Scheduling - Sales Coaching - Sales Strategies, Recruiting -

Branding Candy™ - Station Architecture -  Morning Show Fame Development™ Coaching  - Voice Tracking + Voice Trackers - Promotions + Sales Ideas - Image Writing - Problem-Solving - Encouragement 

864.448.4169

Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth

Separate Your Brand For Good

This Is What Makes Us Different    


The easiest thing for me to do is share what makes me different in my approach for helping local broadcasters. As I tell it, I have zero talent, but I am grateful to have four (4) very specific gifts.     


1. Encouragement – I am a natural encourager. This isn’t the pie-in-the-sky encouragement. I am specifically talking about the casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand up, up, up with the strategy and principles we discuss and put into play for your local radio brand to bring you higher ratings and more intensive revenue.    


2. Strategy – I learned use of strategy starting when I was only 6 years old and it is a story worth hearing if you are interested. But I see everything in life through strategy. How a thing is built. I have an unusual ability to see what will work for your local brand and to use strategy to unravel your competitors simultaneously.     


3. Behavior – As embarrassing as it may be, I have studied human behavior, motivation and human weaknesses all of my adult life. It is a fascination that helps my clients in a variety of critical ways that gives them an unfair advantage in their local radio market.    


 4. The Powerful Creation Of Momentum - Momentum is powerful; we know this from sports, but it's equally powerful in business. This includes use of assertiveness and proper timing and use of aggression when it is called for in your market. Most of radio is now homogeneous; we recommend you don't stay there with your local brands.


These four gifts result in continuous advantages for our clients.     


We are servants of our clients and focused on improving their revenue and the real value of their business. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brand back affordably, call us. 864.448.4169. 


--Loyd Ford, Rainmaker Pathway Consulting Works (RPC) 

Media, Content, Audio, Higher Ratings + Revenue

Programming Strategy

What Sets Your Product Apart?

Programming Strategy

Are you looking to improve your ratings and revenue? Do you have a market that is different than cookie cutter national advice you hear? No one ever wins by copying the leader.  We review YOUR situation, competitive environment and format opportunities and take action that gets results. When you want a brand builder that leverages brands into dollars, call RPC: 864.448.4169

Not Just Ratings

What Sets Your Product Apart?

Programming Strategy

While we do help align and focus your product, coach your talent and make sure you are playing the best testing music to boost ratings, we also come with ideas and opportunities for sales to encourage revenue every month.  We help you build market presence and leverage that into more dollars at RPC. 864.448.4169

What Sets Your Product Apart?

What Sets Your Product Apart?

What Sets Your Product Apart?

Gone are the days of putting on a really good product and being #1. Today, you have to separate yourself from competitors (in a good way) and create an on-air environment and sales strategy that makes your product stand out and above the rest. We are the double-bottom line consultant that truly helps you build market presence and leverage that into higher revenue. 864.448.4169

We Imagine You With More Revenue

Transformation Is Possible

Millions of dollars every year is spent about business, challenges and why people don't move to fix problems. It usually comes down to this: If you are not uncomfortable or don't believe it is possible to transform your revenue, you are more likely to "stay the course."  When you are ready to grow, you are more comfortable innovating. If that's you, call us. 864.448.4169.

Our Services

We understand we are different. We help clients address both the programming and the sales side of their business. Why? Because programming without more profit just isn't as fun. Call and see why we are different and how that works for you. 864.448.4169. 

We Work For Our Clients

Unlike some consultants from the past, our goal isn't to change you. Our goal mission is to serve you and your team and help you get more out of the hard work you are already putting in. Think about it. You don't need to work harder - you need better results. Call and get help. 864.448.4169.

What We Do @ Rainmaker Pathway Consulting Works

Getting The Music Right

Getting The Music Right

Getting The Music Right

On music stations music is 70% of your product. It has to be right and RPC provides clients will full music library reviews in spring and fall and recurrent class reviews each winter and summer.  Everything begins with our Music Lab™. In addition, we provide timely current music updates and additional resources to keep you on track for the best ratings. With our services, we can also provide fully produced daily music logs for you and your team if you need.

Morning Show Coaching

Getting The Music Right

Getting The Music Right

RPC strongly believes in working with morning shows to bring out what is best about their talent and elevate their opportunity for growing fame in your market with Familiar Surprise™, RPC does this with our Morning Show Fame Development™ Coaching. We work with talent on their presentation on air, the development of what we call the Rotating Content Clock™, how their brand is presented (with our Branding Candy™) and what they can do to build fame outside of their on-air.

Marketing Advice

Getting The Music Right

Revenue Encouragement

Think about what has changed. Marketing isn't done the way it used to be done and much of that wouldn't work like it used to back then. What is appropriate today? At RPC, we provide resource opportunities for external marketing and database approaches to lift your brand value.  Marketing doesn't always mean just spending money either. There are smart things you can do to get attention today and get ahead.  That's where we focus at RPC for our clients.

Revenue Encouragement

Revenue Encouragement

Revenue Encouragement

In the old days, it was programming vs sales. Today, your team has to pull together and the ultimate goal is: Higher Revenue & More Profit.  That serves everyone. RPC consistently brings sales opportunities,, ideas, sales coaching and we help bring our client sales strategies that turn into pure money.  Your business is about having great market presence and turning that presence into higher revenue dollars - this is what we help clients do regularly at RPC.

Station Architecture

Revenue Encouragement

Station Architecture

RPC builds station architecture that helps stations win. We can provide a wide variety of resources for anything you can imagine associated with the growing of a radio property, including our exclusive Branding Candy™. We can also provide voice track solutions, website content structure, social media, digital content advice and more.


Connect With Us - 864.448.4169 Ford@RainmakerPathway.com

 Copyright © 21st Century Tredegar and RPC. All rights reserved.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
An Absolutely Different Kind of Radio Programming Consultant. 

Growth powered by Smart Local Radio Companies

Corporate Radio Is Crashing

Local radio doesn't have to keep following. The smart local broadcasters are returning to form, but they are doing it with 2020s technology and a consultant that treats both sides of the business - sales and programming.  That's forward thinking today and getting the results local radio wants to see now.


First consultation is free. 864.448.4169. or Ford@RainmakerPathway.com.
 

             Strategy – Process – Resources To Win!

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