"Ideas are the new technology." - 864 . 448 . 4169
What if you could knock down your barriers?
Elevate Your Brand Performance
What We Do For You
Music Safe Lists - Music Scheduling - Sales Strategies, Recruiting - Individual Sales Coaching - Motivation - Station Architecture - Morning Show Fame Development™ Coaching - Voice Tracking + Voice Trackers - Promotions + Sales Ideas - Image Writing - Problem-Solving - Encouragement - Rev Gen
Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth
Separate Your Local Brands For Good
This Is What Makes Us Different
The easiest thing for us to do is share what makes RPC different in our approach for helping local broadcasters. We focus on four (4) very specific gifts.
1. Encouragement – We are encouragers. The people in your business determine the trajectory of your culture, your productivity and your revenue growth. This isn’t the pie-in-the-sky encouragement. We are talking about casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand(s) up, with the strategy and principles we discuss together and put into play for your local radio brand(s) so you experience higher ratings and incremental revenue increases.
2. Strategy – We see everything through strategy and planning. The battle is often won before the first shot is fired. Most critical is how a thing is built. We have an unusual ability to see what will work for your local brand(s) and to advise on proper strategy to help propel you and your team to higher success.
3. Behavior – We have studied human behavior, motivation and human weakness across the 1980s, 1990s, 2000s, 2010s and 2020s. This impacts your sales every single day and your on-air every single hour. It is a fascination that helps our clients in a variety of critical ways and gives them an unfair advantage in their local radio market daily.
4. The Powerful Creation Of Momentum - Momentum doesn't just show up; we know this from sports, but it might be even more powerful in business. This includes use of assertiveness, proper timing and use of aggression when it is called for in your market. Most of the radio you hear now across many markets is homogeneous; we recommend you don't stay there with your local brands.
It's no secret that you don't have to have a "consultant." But what we offer you isn't about that. Our focus is helping our clients expand their revenue and profit - not their budgets. We are for clients who want to focus on going UP. These four gifts result in continuous advantages for our clients. We are not like old school consultants. It's amazing how these four (4) gifts of ours show up again and again with our clients to support their local teams and create unexpected opportunities that very often turn into more cash for them again and again.
We Don't "Tell" Our Clients What To Do - We Help Companies Find Their Momentum
We are servants of our clients and focused on improving their revenue and the very real value of their business. We know what we do often surprises clients in the beginning days of our relationship. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brands back affordably, call us. 864.448.4169.
You don't ever have to call us. The choice is what separates the winners from the losers.
--Loyd Ford, Rainmaker Pathway Consulting Works (RPC) - 864.448.4169
Media, Content, Audio, Higher Ratings + Revenue
Content Strategy That Matters
Content Strategy That Matters
Content Strategy That Matters
It's natural. Things change and shift across time. Brands can lose their luster. They can fall back. They can lose a step. Without some outside advice, all you end up with is a version of what got you here. If you are ready to energize your efforts, encourage your team and light a path to higher revenue, call RPC: 864.448.4169
Not Just Ratings
Content Strategy That Matters
Content Strategy That Matters
Sales going down? That's no fun. An external advisor can help support you with your team. We can help your team turn their revenue engines back on.
Ford@RainmakerPathway.com for a free consultation.
If you have 99 problems and one is sales, YOU have a sales problem. Let's fix it.
864.448.4169
What Sets Your Product Apart?
Content Strategy That Matters
What Sets Your Product Apart?
If you ask yourself what makes your local radio brands special and really unique to your community and that isn't on the tip of your tongue, something is wrong.
We help broadcasters find exactly what is special about individual pieces of their cluster strategy. We help them reposition their assets and move the revenue needle. 864.448.4169
Everyone Benefits From Momentum.
LEVEL UP: It isn't weakness getting external observational advice. It's smarter. We help companies find their momentum™.
First consultation is free and confidential.
864.448.4169. or
Strategy – Process – Resources To Win!