"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
You & I Are In The Advertising Business
Find Out Why Our Clients Grow With Us
We are Multipliers for local radio effort. We use these four (4) gifts to propel our clients forward (and grow revenue).
- Encouragement
- Strategy
- Behavior
- The Powerful Creation Of Momentum
You can afford to put them to work for you.
Make Your Life Better.
Why Choose RPC + Why You Should Want Us On Your Team
Welcome to our website for RPC. You are expecting to see us pitch you on a consulting practice, but that isn’t what we are doing. If you are working in radio today, you are working more than one job (and maybe more than two). Less resources, less employees around you. What do you need?
We are a Multiplier that works with local radio to help people just like you grow more value for their efforts, and we do this work on both sides of the business.
Sales
· Encouragement
· Sales and Employee Culture
· Missional analysis for your sales team
· Sales Strategy
· Owning The Ground™ Strategy
· Ideas (people buy ideas)
· Sales Coaching
Programming
· Proper positioning for local radio brands so they collect the most revenue today
· Music integrity for music stations with our Music Lab™
· Generation and delivery of music logs if you need that
· Morning show coaching and personality coaching
· Promotion ideas to generate attention and capture higher profile for individual brands
· Brand creation or updating for the 21stCentury
· Station architecture designed to electrify your local brands
Great sports teams have an offense and a defense. It takes both to be a consistent winner.
Great radio stations are brands and they have a culture and team that is focused on the real prize: Being the advertising problem-solvers in their market.
We do our work on the sales side of the business encouraging revenue increases with ideas, coaching as opportunists and attitude evangelists. We work on the programming side to make certain you are positioning correctly (to collect the most revenue), that you have the right content on-air to compel people to seek out your brand or brands and we help coach your talents on-air and on the street to make sure your results multiply.
See what ideas, encouragement, strategy, behavior and aggression can do for you “on both sides of the ball.”
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
We Are More Than What People Expect
We are open to the industry because our purpose is to help all of radio. We are especially focused on local radio (and you know who you are). We want to help every single independent and "encourage radio pros at all levels." Of course, we give more to our clients, but you will see on this site that we give a lot for free.
Look around this site. It's actually worth your time. We give away a lot for free because we are encouragers for local radio. We are passionate about helping local radio regain confidence and grow revenue and profit today while strengthening your tomorrow. How do we do that?
· Check out our free weekly podcast The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify); it’s free and designed to “encourage radio pros at all levels.”
· Our weekly podcast also launches a free quarterly sales event designed “to help local sellers – even those we don’t know – grow more revenue and income in each coming quarter.”
· Please subscribe to RadioInk.com and experience my weekly free sales column there.
· Spend a few moments or more with the tab at the top of this page called Radio Blog.
· Subscribe to our free only-once-a-month Audio eBoost™ newsletter to have resources and ideas drop in your email once a month.
Notice all the free ways we can help you?
That’s because we believe in the theory of abundance. We are sincere in that we want to help what we are passionate about: Local Radio Success.
We also believe you will want more and we have so much more for our clients.
What's Happening To Traditional Consultants?
Traditional consulting as you may have known it in the past is dead.
The business has changed. Listeners and clients for radio have changed.
If you think about it, you have less people around you in the business today. In fact, you are probably doing more than your job and maybe more than several jobs while the business struggles to pull ahead with clients, revenue and profit like it did historically during your career.
Want to work directly with the RPC team + receive coaching, encouragement and support? Start below.
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
Reach Loyd anytime. 864.448.4169 or Ford@RainmakerPathway.com. Don't just read us. Subscribe free to Loyd's exclusive weekly radio only podcast called The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify).
Read more of Loyd's radio sales columns @ RadioInk.com anytime.
What can we do for you?
864.448.4169 - Ford@RainmakerPathway.com
Consumers Are Changing Habits; Local Radio Has To Be Ready
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
Affordable, stacked with resources + constantly encouraging
The Rainmaker Pathway Music Lab™
Sphere Of Influence™ Localization
Morning Show Fame Development™ Coaching
Your life can be better every day by reversing the pressure.
Downward Pressure Matters
We are a branding company and we also help local broadcasters by providing a creative + affordable strategic partner that literally changes the value of your local radio assets: RPC can provide everything from daily music logs to voice trackers, ideas for sales + promotion that move revenue. 864.448.4169.
We love to help local radio grow.
Subscribe free to The Encouragers™ The Radio Rally™ podcast.
Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Subscribe free to The Encouragers™ The Radio Rally™ podcast.
The podcast is available right now on Apple, Audible, Spotify or almost anywhere you get your podcasts.
The RPC Morning Show Fame Development™ Coaching
Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Subscribe free to The Encouragers™ The Radio Rally™ podcast.
We offer free tips and encouragement for on-air talent and RPC is available to coach your morning show or other high profile personalities.
Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Tools that help our clients win. Strategy that separates your local brand from others in your format and others in the general market. Come see for yourself with a free consultation. 864.448.4169.
RPC In The Media
Times have changed and smart operators know it. They value perspective, additional resources, external coaching for on-air and sales along with fresh ideas. As we say "Ideas are the new technology." Welcome to RPC. Missing buys you used to get? Seeing a new generation of buyers and advertisers? Finding more competitors and less time? Let us help you. First consultation is free. 864.448.4169. Thank you. - Loyd Ford