We help local radio grow revenue and profit.

Other radio consultants just don't do this.

Other radio consultants just don't do this.

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    • Home
    • How We Help
    • Why RPC?
    • Blog - RPC Growth Library
    • Multiply Your Assets
    • Get Help
    • Accelerating Humans
  • Home
  • How We Help
  • Why RPC?
  • Blog - RPC Growth Library
  • Multiply Your Assets
  • Get Help
  • Accelerating Humans

"The only radio consultant collaborating on your whole business."

"The only radio consultant collaborating on your whole business.""The only radio consultant collaborating on your whole business.""The only radio consultant collaborating on your whole business."

We help locally owned radio grow revenue, profit and enterprise value by connecting sales, programming, people + strategy.




You've Already Seen Changes You Don't Like

 

Go on offense.


RPC helps local radio owners identify what is slowing growth, establish the right priorities and create momentum again.

Programming Review

When is the last time you've had a true external review of your local brands?

Sales Strategy Review

A collaborative look at what's been happening and fresh strategies, ideas and process to move your team forward now.

Alignment Opportunities

You may have a great car, but if your wheels are not aligned, you won't have a good drive.  We help local radio clusters find their momentum™. It often begins with alignment.

Grow Revenue, Ratings & Profit For Your Local Radio Company

864.448.4169 Free Consultation Ford@RainmakerPathway.com

 

PROGRAMMING REVIEW


An objective outside look at your brands, talent, content, ratings opportunities and competitive position.


SALES STRATEGY REVIEW


Find revenue barriers, seller opportunities and practical ways to accelerate growth.


ALIGNMENT OPPORTUNITIES


Connect programming, sales, branding, digital and community strategy around growth.


GROW REVENUE, RATINGS & PROFIT


Book a Free Confidential Consultation


864.448.4169 | Ford@RainmakerPathway.com 

Our Services

Your Growth Strategy Must Change Faster


ONE GROWTH PARTNER. THE WHOLE RADIO BUSINESS.


Revenue + Sales • Programming • Branding • Talent • Music Strategy • Morning Shows • Digital • Turnaround Strategy


RPC works across the business because problems rarely stay in one department.


Sales affects programming. Programming affects sales. Talent affects the brand. Leadership affects everything.


We help owners connect the pieces around growth.


Stop Waiting For Better Conditions.



WHAT RADIO LEADERS SAY ABOUT RPC

RPC is fast moving and transformative.

RPC is fast moving and transformative.

RPC is fast moving and transformative.

"Loyd came to consult our radio station a few years back. We moved very quickly. We did an entire re-brand including a new logo, new imaging, created better workflows throughout the company to help us better serve our clients and generate more revenue, which we did.

I highly recommend working with Loyd if you want to work with someone who truly cares about helping you grow."

Loyd Brings So Much Value.

RPC is fast moving and transformative.

RPC is fast moving and transformative.

"Loyd Ford brings so much to any client he works for. He’s smart, strategic and steady.  I’ve gained a wealth of ways to grow our brands and work smarter not harder."

Just Not Like Other Consultants.

RPC is fast moving and transformative.

Just Not Like Other Consultants.

"In an industry where too many people quietly agree with the crowd, Loyd has consistently been willing to ask the difficult questions.

What I appreciate most is that his willingness to challenge the status quo.  He sees opportunities where others see obstacles."

Loyd Ford Really Does Encourage.

Loyd & RPC Customize Advice For You.

Just Not Like Other Consultants.

"Loyd Ford will help and encourage you. He will challenge you to look at the world around you critically, to see and grab opportunity and be ruthless in the pursuit of growth and improvement."   

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

"Over the two decades, I’ve worked with him on marketing projects, programming overhauls, and deep strategic discussions. Loyd is a sharp strategic thinker who approaches every situation with individual care and insight. I couldn't recommend him more highly.."

Loyd Brings Fresh Ideas & Impact

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

"Loyd Ford is a genuine strategist who is a passionate player in the ever-evolving broadcast space. Loyd worked for me in Knoxville and I grew to deeply respect his vision and detailed approach to programming and marketing of our brands. He was "everyone's inside idea guy".  He has helped drive our industry forward to continue to be the vital link to our communities and audiences."   

Radio Gets Power From Local Relationships

Fresh Free Content Weekly - A branding consultant that also helps sales. It's about growth, isn't it?

 Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement 

Keep Waiting & You Lose More Revenue

 Copyright © 21st Century Tredegar & RPC.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
Local radio deserves better. Better opportunity, a return to growth. We work with local teams on making that occur.

Growth powered by Smart Local Radio Companies

One Radio Consultant, Your Whole Business.

Sales + programming. Revenue + profit. One aligned growth strategy for local radio.


The bigger risk now is waiting while the business keeps changing.


We help local radio find their momentum™ — with fresh ideas, new opportunities and stronger execution.


Ready to grow again?


Your first consultation is FREE and confidential.

864.448.4169 Ford@RainmakerPathway.com

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