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Branding - Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
The Rainmaker Pathway Music Lab™
Sphere Of Influence™ Localization
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RPC isn't old school. We bring 21st Century Solutions to problems you face now. People we work with notice our attention to our clients. and our ability to help them build even more meaningful local brands. Brands are worth more. That means more revenue for our clients. The difference with us is that we help effectively increase the value of radio brands vs. making a radio station "good," we help on-air personalities grow into actual influencers as true locally branded personalities that matter and grow tribal support. We don't want to change who you are. We work to encourage our clients (and their teams), develop coaching that embraces and excites local talent. (and listeners). We make the lives of our clients easier and help them grow more revenue and profit from their efforts. We also provide consistent encouragement and a strong strategic resource. Who couldn't use that on their team today?
Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.
Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169.
This is part one of the interview with Ahmed Bouzid at Witlingo. The interview series is called Lingofest. This interview is focused on radio, consumers, branding, the pandemic and listener habit changes, data, social media and the Clubhouse app as well as behavior. All of these things are very important in today's media landscape. Look for a follow-up with part two of the interview.
Music Safe Lists - Sphere Of Influence™ Localization - Music Scheduling - Station Architecture - Morning Show Fame Development™ Coaching - Voice Tracking + Voice Trackers - Branding Candy™ - Promotions + Sales Ideas - Image Writing - Problem-Solving - Rotating Content Clock™ - Encouragement
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When you are looking at 2022 budgets, there's one ROI you should really plan now. Loyd Ford consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with RPC where they are known for their Music Lab™ and Morning Show Fame Development™ Coaching. Reach him anytime. 864.448.4169 or Ford@RainmakerPathway.com. Join his group “The Encouragers” on the Clubhouse app anytime and experience “The Radio Rally” or “Innovation In Audio” 7 pm ET/4 pm Pacific Mondays and Wednesday only on Clubhouse.
Fresh Free Content Weekly - A programming consultant that also helps sales.
Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Today your consultant should be a true brand advisor. Does your past consultant have 21st Century Advice? Get updated advice and move ahead. Call Loyd Ford @ 864.448.4169.
We are almost 25 years into the 21st Century - the old ideas won't get you there. Get an innovative consultant with fresh ideas. Call Loyd Ford @ 864.448.4169.
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