RainmakerPathway.com

Update Your Advisor For The 21st Century...

Country

Classic Hits

Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.

Classic Hits

The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.

Hot AC

Classic Hits

Hot AC

If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.

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Join The Encouragers™ The Radio Rally™ right now + share it with friends in radio - this is the place to GET ENCOURAGEMENT.

Frequently Asked Questions

Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.

What makes your services special?

RPC isn't old school. We bring 21st Century Solutions to problems you face now. People we work with notice our attention to our clients. and our ability to help them build even more meaningful local brands. Brands are worth more. That means more revenue for our clients. The difference with us is that we help effectively increase the value of radio brands vs. making a radio station "good," we help on-air personalities grow into actual influencers as true locally branded personalities that matter and grow tribal support. We don't want to change who you are. We work to encourage our clients (and their teams), develop coaching that embraces and excites local talent. (and listeners). We make the lives of our clients easier and help them grow more revenue and profit from their efforts. We also provide consistent encouragement and a strong strategic resource. Who couldn't use that on their team today?

Are you affordable?

Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.

My market is different. How do I know what you do will work for me?

Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169.

2022 is coming fast. Improve Ratings + Revenue NOW.

When you are looking at 2022 budgets, there's one ROI you should really plan now. Loyd Ford consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with RPC where they are known for their Music Lab™ and Morning Show Fame Development™ Coaching. Reach him anytime. 864.448.4169 or Ford@RainmakerPathway.com. Join his group “The Encouragers” on the Clubhouse app anytime and experience “The Radio Rally” or “Innovation In Audio” 7 pm ET/4 pm Pacific Mondays and Wednesday only on Clubhouse.

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It's Time For 21st Century Ideas + Solutions.

Old School Radio Consultants?

Meet Your Successful Future Today

Old School Radio Consultants?

Today your consultant should be a true brand advisor. Does your past consultant have 21st Century Advice? Get updated advice and move ahead. Call Loyd Ford @ 864.448.4169.

Radio Needs Innovation Now

Meet Your Successful Future Today

Old School Radio Consultants?

We are almost 25 years into the 21st Century - the old ideas won't get you there. Get an innovative consultant with fresh ideas. Call Loyd Ford @ 864.448.4169.

Meet Your Successful Future Today

Hire RPC and see your future come alive with strong branding ideas, strategic programming for consumers now and innovative ideas to positively impact your sellers and your cluster strategy. Call Loyd Ford @ 864.448.4169.

Local Radio's Path Forward 864.448.4169

Finally, a new hybrid approach to consulting to improve ratings & revenue.

Media, Content, Audio + Radio Consultant - 21st Century Help

Update Your Advisor For The 21st Century...

Country

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Hot AC

Classic Hits

Hot AC

Subscribe To Our Free Ratings & Revenue Blog

Join Our Group The Encouragers™ On Clubhouse Now.

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Frequently Asked Questions

Interview Focused On Consumers, Radio + How To Focus Brands

Loyd Ford interviewed by Ahmed Bouzid

Get The Help You Need Now - What We Do For You

Free Ideas & Call To Grow 864.448.4169

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2022 is coming fast. Improve Ratings + Revenue NOW.

Radio Gets Power From Being Local

It's Time For 21st Century Ideas + Solutions.

Old School Radio Consultants?

Meet Your Successful Future Today

Old School Radio Consultants?

Radio Needs Innovation Now

Meet Your Successful Future Today

Old School Radio Consultants?

Meet Your Successful Future Today

Meet Your Successful Future Today

Meet Your Successful Future Today

Connect With Us - 864.448.4169 - Ford@RainmakerPathway.com

RPC In The Media

Newsweek

Inside Radio

Country Insider