We help local radio grow revenue and profit.

Radio Cannot Afford To Wait For Growth To Return.

Radio Cannot Afford To Wait For Growth To Return.

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    • Home
    • Services
    • Why RPC?
    • The Free Stuff - Blog
    • Multiply Your Assets
    • Get Help
    • Accelerating Humans
  • Home
  • Services
  • Why RPC?
  • The Free Stuff - Blog
  • Multiply Your Assets
  • Get Help
  • Accelerating Humans

At Rainmaker Pathway, we help local radio find their momentum™

At Rainmaker Pathway, we help local radio find their momentum™At Rainmaker Pathway, we help local radio find their momentum™At Rainmaker Pathway, we help local radio find their momentum™

We help local radio grow revenue and profit.


A Radio Consultant Helping Local Radio Grow Again.


864 . 448 . 4169



864.448.4169

What Radio Says About Loyd Ford

RPC is fast moving and transformative.

RPC is fast moving and transformative.

RPC is fast moving and transformative.

"Loyd came to consult our radio station a few years back. We moved very quickly. We did an entire re-brand including a new logo, new imaging, created better workflows throughout the company to help us better serve our clients and generate more revenue, which we did.

With Loyd, I was able to learn about writing stronger proposals, how to get more creative with current clients by finding small but new opportunities in what we were already doing and networking to create great B2B opportunities.

It takes work to reshape a company and he was there every step of the way to make sure we had what we needed.

I highly recommend working with Loyd if you want to work with someone who truly cares about helping you grow."

Loyd Brings So Much Value.

RPC is fast moving and transformative.

RPC is fast moving and transformative.

"Loyd Ford brings so much to any client he works for. He’s smart, strategic and steady. In my short time working with him I’ve gained a wealth of ways to grow our brands and work smarter not harder. He’s an “all in” guy, and a champion for those lucky enough to have him on the team."

Just Not Like Other Consultants.

RPC is fast moving and transformative.

Just Not Like Other Consultants.

"I have known and worked alongside Loyd Ford for a number of years. Loyd is thoughtful, outspoken, and unafraid to voice an opinion, even when that opinion runs against the prevailing narrative. In an industry where too many people quietly agree with the crowd, Loyd has consistently been willing to ask the difficult questions and say out loud what others may only be thinking.

What I appreciate most is that his willingness to challenge the status quo is balanced by a sincere desire to encourage others. 


Loyd brings both creativity and practical experience to the table. He sees opportunities where others see obstacles.

Our industry needs more people willing to think independently, challenge assumptions, and encourage others to move forward, and do it with confidence. Loyd Ford is one of those people."

Loyd Ford Really Does Encourage.

Loyd & RPC Customize Advice For You.

Just Not Like Other Consultants.

"Loyd Ford will help and encourage you.  He is a tremendous human and professional resource.  He will challenge you to look at the world around you critically, to see and grab opportunity and be ruthless in the pursuit of growth and improvement."   

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

"I have known Loyd Ford for the better part of 20 years. Over the two decades, I’ve had the pleasure and benefit of working with him on marketing projects, programming overhauls, and deep strategic discussions. Loyd is a sharp strategic thinker who approaches every situation with individual care and insight. Instead of relying on cookie-cutter templates, he customizes solutions based on the unique strengths of his team and the specific goals at hand. I couldn't recommend him more highly. "

Loyd Brings Fresh Ideas & Impact

Loyd & RPC Customize Advice For You.

Loyd & RPC Customize Advice For You.

"Loyd Ford is a genuine strategist who is a passionate player in the ever-evolving broadcast space. Loyd worked for me in Knoxville and I grew to deeply respect his vision and detailed approach to programming and marketing of our brands. His love for his on-air talent, sales people and station clients made him "everyone's inside idea guy". The breathe of his consultancy and impact on our industry is his signature. He gets it! ....and isn't afraid to ask provocative questions that force a thoughtful conversation. He has helped drive our industry forward to continue to be the vital link to our communities and audiences."   

Grow Revenue, Ratings & Profit For Your Local Radio Company

864.448.4169 Free Consultation Ford@RainmakerPathway.com

Transforming Your Business Is Critical & Important Now


RPC Revenue Reset

A focused review of sales strategy, seller activity, account development and revenue barriers.


RPC Total Market Alignment
A strategic engagement connecting programming, sales, branding, digital and community influence.


RPC Talent and Content Growth
Coaching for morning shows, personalities, benchmarks, branding and local relevance.


RPC Ownership Growth Partnership
Ongoing strategic support for owners and senior market leaders.


Rainmaker Pathway Consulting Works (RPC) Radio Consultant Services


  • Radio Programming Consulting 
  • Radio Revenue Consulting 
  • Radio Sales Consulting 
  • Morning Show Coaching 
  • Sales Coaching
  • Music Strategy 
  • Local Radio Branding 
  • Talent Development 
  • Radio Station Turnaround Strategy

  

We’ve helped clients in markets of all sizes across North America and our conversation with you begins where it always begins: Listening to you.


At Rainmaker Pathway Consulting Works, we listen, diagnose, help you establish powerful priorities, develop fresh strategy and process, and work with your team to execute.  We also coach on multiple levels: Sales and programming with one goal in mind: Growth.


      Radio Consultant For Local Radio Revenue Growth, Programming, Branding & Sales Strategy 

 

Book a Free Confidential Consultation
864.448.4169 | Ford@RainmakerPathway.com 

Our Services

Your Market Is Changing


Your Growth Strategy Must Change Faster


Rainmaker Pathway Consulting Works helps local radio owners and market leaders strengthen revenue, programming, branding, talent and local influence through one connected growth strategy.


We do not arrive with a generic consulting package.


We listen.


We identify what is slowing growth.

We establish the priorities.

We help your people execute.


Stop Waiting For Better Conditions.


Create better strategy, stronger activity and new momentum now.


Call Loyd Ford Today: 864.448.4169


Your first consultation is free and confidential.


Call Now: 864.448.4169


Email Ford@RainmakerPathway.com


864.448.4169 or Ford@RainmakerPathway.com. 

864.448.4169 - The 21st Century Requires Fresh Strategy

Are You Looking To Return To Growth?

 Transforming Your Business Is Critical Now. 


  • Advertiser expectations have changed.
  • Competition has expanded.
  • Audience behavior continues to shift.


Revenue will not improve simply because your team works harder inside the same strategy and processes. 



Radio Gets Power From Local Relationships

Fresh Free Content Weekly - A branding consultant that also helps sales. It's about growth, isn't it?

 Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement 

You Deserve more opportunity

 Copyright © 21st Century Tredegar and RPC. All rights reserved.
Phone: 864.448.4169 |Email: Ford@RainmakerPathway.com
A 21st Century Strategic Growth Assistant Working Fundamentally in Branding, Sales & product Integrity & Creating Local Momentum For Local Radio Clusters. 

Growth powered by Smart Local Radio Companies

One Radio Consultant For All.

The Risk is now NOT getting the consultant that aligns your local radio business, sales + programming, bringing new ideas, alternative opportunities. We help local radio find their momentum™. Will you let us help you grow again?


First consultation is free and confidential.


864.448.4169. or 

Ford@RainmakerPathway.com.
 

             Strategy – Process – Resources To Win!

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