We solve problems + help clients grow value. 864.448.4169
Our "Radio Blog" is about you.
We improve the sound of adult music radio stations, talk and sports stations, help local radio stations define their brand and position so clients are in the best position to increase revenue. Most local radio stations are not rising brands today. If your local radio station isn’t on the rise, we can help you with the value of that brand.
We help morning show talent (and other talents) improve their shows and increase their local market fame (which turns into more revenue). If you want to be like Spotify, we’re not for you. Healthy morning show talent (and other talent) grow the value of your brand or brands. Find out for yourself.
We work with local leadership to develop sales strategy, help develop sales process and encourage local sellers. We understand this makes us a unique practice from other broadcast consultants in this business. We're okay with that if you are.
Unlike almost 100% of programming consultants, we are branding consultants and we also do our work on the sales side of the business encouraging revenue increases with ideas, coaching and as opportunists and attitude evangelists. See what ideas, encouragement, strategy, behavior and aggression can do for you.
If you are only selling spots, you are in the slow lane. We focus on encouraging that ideas are revenue and we are an idea generator for our clients. You need fresh ideas and that is why ideas are a big part of our practice.
Click on the "Radio Blog" tab above and access the advice you can get from us for free. Our goal is to help local radio. If you have experienced 'revenue shrink' in the last few years, challenge yourself to get the affordable help you deserve.
Grab your smartphone, go to your app store and subscribe for free to The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) and experience many of today's best on-the-ground radio experts, ideas and advice. We are unlike any consulting practice you know. Reach out. 864.448.4169.
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.
The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.
If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.
The Rainmaker Pathway Music Lab™
Sphere Of Influence™ Localization
Morning Show Fame Development™ Coaching
Free ideas, strategies and opportunities for you from RPC.
We are a branding company and we also help local broadcasters by providing a creative + affordable strategic partner that literally changes the value of your local radio assets: RPC can provide everything from daily music logs to voice trackers, ideas for sales + promotion that move revenue. 864.448.4169.
Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.
RPC isn't old school. We bring 21st Century Solutions to problems you face now. Rainmaker Pathway Consulting Works (RPC) helps local broadcasters make more money by being an affordable programming partner who can fully develop the right position for your local brand or brands, coach your morning and other talents, design and execute station architecture, provide weekly music updates and even produce your daily music logs, provide excellent voice trackers, sales and promotions ideas that move the needle and more. We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com. Plus, our clients say we literally encourage their local sellers, help local team members keep momentum high. Everyone can use encouragement.
Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.
Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169. If you have all kinds of real estate on your local radio stations (where you have no talent and only recorded liners between songs), your brand doesn't exist or it won't for long. You won't matter soon. Turn away from this practice. You can do better and it does not have to be costly. *Call us; we can help. 864.448.4169.
The podcast is available right now on Apple, Audible, Spotify or almost anywhere you get your podcasts.
We offer free tips and encouragement for on-air talent and RPC is available to coach your morning show or other high profile personalities.
Tools that help our clients win. Strategy that separates your local brand from others in your format and others in the general market. Come see for yourself with a free consultation. 864.448.4169.
Music Safe Lists - Sphere Of Influence™ Localization - Music Scheduling - Station Architecture - Morning Show Fame Development™ Coaching - Voice Tracking + Voice Trackers - Branding Candy™ - Promotions + Sales Ideas - Image Writing - Problem-Solving - Rotating Content Clock™ - Encouragement
Get our free ideas. We don't mind - they will lead you to give us an opportunity to serve your team.
Loyd Ford + RPC provides local radio clients with well-tested music, programming resources like the largest companies, but we also provide your team with strategy, process, idea generation and opportunity. Did you know we also provide powerful sales strategy and coaching to grow local radio revenue? Come experience it yourself. Keep struggling or let us help give you outside perspective, new resources and more. 864.448.4169 or Ford@RainmakerPathway.com.
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Fresh Free Content Weekly - A branding consultant that also helps sales.
Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com Radio consultant Radio Programming Consultant
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Think of us as being just like a guide. We work for local radio and it all starts with a free consultation where you tell us your problems. We love problem-solving! Oh, and we're different because we help solve programming problems and encourage your sales success. Try us. 864.448.4169. Thank you. - Loyd Ford