RainmakerPathway.com

Update Where You Get Your Advice in The 21st Century...

Country

Classic Hits

Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.

Classic Hits

The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.

Hot AC

Classic Hits

Hot AC

If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.

Frequently Asked Questions

Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.

What makes your services special?

RPC isn't old school. We bring 21st Century Solutions to problems you face now. People we work with notice our attention to our clients. and our ability to help them build even more meaningful local brands. Brands are worth more. That means more revenue for our clients. The difference with us is that we help effectively increase the value of radio brands vs. making a radio station "good," we help on-air personalities grow into actual influencers as true locally branded personalities that matter and grow tribal support. We don't want to change who you are. We work to encourage our clients (and their teams), develop coaching that embraces and excites local talent. (and listeners). We make the lives of our clients easier and help them grow more revenue and profit from their efforts. We also provide consistent encouragement and a strong strategic resource. Who couldn't use that on their team today?

Are you affordable?

Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.

My market is different. How do I know what you do will work for me?

Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169.

Watch our consultant talk about behavior and strategy.

Loyd Ford interview Part 1

Loyd Ford interview - Part 2

This is part 1 of the interview with Lingofest with Loyd Ford and Ahmied Bouzid. This interview is focused on radio, consumers, branding, the pandemic and listener habit changes, data, social media and the Clubhouse app as well as behavior.

Loyd Ford interview - Part 2

This is part 2 of the interview from Lingofest with Loyd Ford. In this part of the interview they discuss music drift, young listeners, companionship + more. Tune in.

Join Our Group The Encouragers™ On Clubhouse Now.

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Join RPC and The The Encouragers™ Now + Elevate Your Career

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Join The Encouragers™ Now Be A Part of

Innovation In Audio™ each Wednesday 7 p.m. ET/4 p.m. Pacific on Clubhouse.

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Join RPC and The The Encouragers™ Now + Elevate Your Career

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Join The Encouragers™ Now Here Be A Part Of Encouraging Radio Pros @ All Levels.

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Join The Encouragers™ The Radio Rally™ right now + share it with friends in radio - this is the place to GET ENCOURAGEMENT.

2022 is coming fast. Improve Ratings + Revenue NOW.

When you are looking at 2022 budgets, there's one ROI you should really plan now. Loyd Ford consults radio stations, coaches personalities, and provides critical and strategic programming to radio that gives local broadcasters more ratings and revenue with RPC where they are known for their Music Lab™ and Morning Show Fame Development™ Coaching. Reach him anytime. 864.448.4169 or Ford@RainmakerPathway.com. Join his group “The Encouragers” on the Clubhouse app anytime and experience “The Radio Rally” or “Innovation In Audio” 7 pm ET/4 pm Pacific Mondays and Wednesday only on Clubhouse.

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Every Ratings Point Means More $ Than Ever. 864.448.4169

Higher radio ratings are not a mystery.They’re a practice.It's what we do

Media, Content, Audio + Radio Consultant - 21st Century Help

Update Where You Get Your Advice in The 21st Century...

Country

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Hot AC

Classic Hits

Hot AC

Consumers Are Changing Habits; Local Radio Has To Be Ready

Frequently Asked Questions

Watch our consultant talk about behavior and strategy.

Loyd Ford interview Part 1

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Join Our Group The Encouragers™ On Clubhouse Now.

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Get The Help You Need Now - What We Do For You

Free Ideas & Call To Grow 864.448.4169

2022 is coming fast. Improve Ratings + Revenue NOW.

Radio Gets Power From Being Local

RPC In The Media

Newsweek

Inside Radio

Country Insider

Every Ratings Point Means More $ Than Ever. 864.448.4169

Higher radio ratings are not a mystery.They’re a practice.It's what we do

Media, Content, Audio + Radio Consultant - 21st Century Help

Update Where You Get Your Advice in The 21st Century...

Country

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Hot AC

Classic Hits

Hot AC

Consumers Are Changing Habits; Local Radio Has To Be Ready

Subscribe To Our Free Ratings & Revenue Blog

Frequently Asked Questions

Watch our consultant talk about behavior and strategy.

Loyd Ford interview Part 1

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Loyd Ford interview - Part 2

Join Our Group The Encouragers™ On Clubhouse Now.

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join The Encouragers™ Now

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Join RPC and The The Encouragers™ Now + Elevate Your Career

Get The Help You Need Now - What We Do For You

Free Ideas & Call To Grow 864.448.4169

Subscribe + Get Free Weekly Ideas

2022 is coming fast. Improve Ratings + Revenue NOW.

Radio Gets Power From Being Local

Connect With Us - 864.448.4169 - Ford@RainmakerPathway.com

RPC In The Media

Newsweek

Inside Radio

Country Insider