"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
"Traditional radio consulting is dead. Ideas are the new technology." 864.448.4169
Our "Radio Blog" is about you.
Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.
If you have begun to look for ways to regrow or even make up for lost revenue or how to gain confidence in the local radio role in the 21st Century transformation of local advertising solutions and the whole sail change out in a new generation of advertisers and buyers, that’s what we do for local radio clients at RPC.
We help your local team strengthen your local brand through strong research trends, strengthening content and helping you better leverage your local assets so you build the value of what you own. When is the last time a programming consultant helped you generate more revenue? It's one of the big differences at RPC.
Developing a strong strategy on your programming side and your sales side can transform your business. We look at your fundamental business, your sales team, your programming assets and competitors. Then, we review the data in your market and work with your team to develop strong performance strategy to strengthen your brand and help your sales team grow more revenue. First consultation is free. 864.448.4169 or Ford@RainmakerPathway.com.
Welcome to our website for RPC. You are expecting to see us pitch you on a consulting practice, but that isn’t what we are doing. If you are working in radio today, you are working more than one job (and maybe more than two). Less resources, less employees around you. What do you need?
We are a Multiplier that works with local radio to help people just like you grow more value for their efforts, and we do this work on both sides of the business.
Sales
· Encouragement
· Sales and Employee Culture
· Missional analysis for your sales team
· Sales Strategy
· Owning The Ground™ Strategy
· Ideas (people buy ideas)
· Sales Coaching
Programming
· Proper positioning for local radio brands so they collect the most revenue today
· Music integrity for music stations with our Music Lab™
· Generation and delivery of music logs if you need that
· Morning show coaching and personality coaching
· Promotion ideas to generate attention and capture higher profile for individual brands
· Brand creation or updating for the 21stCentury
· Station architecture designed to electrify your local brands
Great sports teams have an offense and a defense. It takes both to be a consistent winner.
Great radio stations are brands and they have a culture and team that is focused on the real prize: Being the advertising problem-solvers in their market.
We do our work on the sales side of the business encouraging revenue increases with ideas, coaching as opportunists and attitude evangelists. We work on the programming side to make certain you are positioning correctly (to collect the most revenue), that you have the right content on-air to compel people to seek out your brand or brands and we help coach your talents on-air and on the street to make sure your results multiply.
See what ideas, encouragement, strategy, behavior and aggression can do for you “on both sides of the ball.”
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
We are open to the industry because our purpose is to help all of radio. We are especially focused on local radio (and you know who you are). We want to help every single independent and "encourage radio pros at all levels." Of course, we give more to our clients, but you will see on this site that we give a lot for free.
Look around this site. It's actually worth your time. We give away a lot for free because we are encouragers for local radio. We are passionate about helping local radio regain confidence and grow revenue and profit today while strengthening your tomorrow. How do we do that?
· Check out our free weekly podcast The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify); it’s free and designed to “encourage radio pros at all levels.”
· Our weekly podcast also launches a free quarterly sales event designed “to help local sellers – even those we don’t know – grow more revenue and income in each coming quarter.”
· Please subscribe to RadioInk.com and experience my weekly free sales column there.
· Spend a few moments or more with the tab at the top of this page called Radio Blog.
· Subscribe to our free only-once-a-month Audio eBoost™ newsletter to have resources and ideas drop in your email once a month.
Notice all the free ways we can help you?
That’s because we believe in the theory of abundance. We are sincere in that we want to help what we are passionate about: Local Radio Success.
We also believe you will want more and we have so much more for our clients.
Traditional consulting as you may have known it in the past is dead.
The business has changed. Listeners and clients for radio have changed.
If you think about it, you have less people around you in the business today. In fact, you are probably doing more than your job and maybe more than several jobs while the business struggles to pull ahead with clients, revenue and profit like it did historically during your career.
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.
864.448.4168
Reach Loyd anytime. 864.448.4169 or Ford@RainmakerPathway.com. Don't just read us. Subscribe free to Loyd's exclusive weekly radio only podcast called The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify).
Read more of Loyd's radio sales columns @ RadioInk.com anytime.
What can we do for you?
864.448.4169 - Ford@RainmakerPathway.com
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.
The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.
If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.
The Rainmaker Pathway Music Lab™
Sphere Of Influence™ Localization
Morning Show Fame Development™ Coaching
Free ideas, strategies and opportunities for you from RPC.
We are a branding company and we also help local broadcasters by providing a creative + affordable strategic partner that literally changes the value of your local radio assets: RPC can provide everything from daily music logs to voice trackers, ideas for sales + promotion that move revenue. 864.448.4169.
Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.
RPC isn't old school. We bring 21st Century Solutions to problems you face now. Rainmaker Pathway Consulting Works (RPC) helps local broadcasters make more money by being an affordable programming partner who can fully develop the right position for your local brand or brands, coach your morning and other talents, design and execute station architecture, provide weekly music updates and even produce your daily music logs, provide excellent voice trackers, sales and promotions ideas that move the needle and more. We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com. Plus, our clients say we literally encourage their local sellers, help local team members keep momentum high. Everyone can use encouragement.
Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.
Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169. If you have all kinds of real estate on your local radio stations (where you have no talent and only recorded liners between songs), your brand doesn't exist or it won't for long. You won't matter soon. Turn away from this practice. You can do better and it does not have to be costly. *Call us; we can help. 864.448.4169.
The podcast is available right now on Apple, Audible, Spotify or almost anywhere you get your podcasts.
We offer free tips and encouragement for on-air talent and RPC is available to coach your morning show or other high profile personalities.
Tools that help our clients win. Strategy that separates your local brand from others in your format and others in the general market. Come see for yourself with a free consultation. 864.448.4169.
Music Safe Lists - Sphere Of Influence™ Localization - Music Scheduling - Station Architecture - Morning Show Fame Development™ Coaching - Voice Tracking + Voice Trackers - Branding Candy™ - Promotions + Sales Ideas - Image Writing - Problem-Solving - Rotating Content Clock™ - Encouragement
Get our free ideas. We don't mind - they will lead you to give us an opportunity to serve your team.
Loyd Ford + RPC provides local radio clients with well-tested music, programming resources like the largest companies, but we also provide your team with strategy, process, idea generation and opportunity. Did you know we also provide powerful sales strategy and coaching to grow local radio revenue? Come experience it yourself. Keep struggling or let us help give you outside perspective, new resources and more. 864.448.4169 or Ford@RainmakerPathway.com.
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Fresh Free Content Weekly - A branding consultant that also helps sales.
Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com Radio consultant Radio Programming Consultant
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In radio today, there are fewer people doing more. That's not a secret, but customers and listeners have changed. If you are challenged now, you don't need an old fashion consultant. You need a Multiplier. And we are a Multiplier that works with local radio to help you leverage all that you do in programming and sales so you get more from your efforts today. Welcome to RPC. See what it's about. First consultation is free. 864.448.4169. Thank you. - Loyd Ford