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Finally, a new hybrid approach to consulting to improve ratings & revenue.
Branding
Branding - Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Strategic Advice - We Consult These Top Formats + More
Country
Classic Hits
Classic Hits
Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.
Classic Hits
Classic Hits
Classic Hits
The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.
Hot AC
Classic Hits
Hot AC
If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.
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About Us
You can't just magically increase sales - branding makes your business go. This will change what you think a consultant IS.
We Serve All Market Sizes - Custom Focus
Branding
You can have the best sellers known in your market, but you won’t reach the next level unless you elevate your brands.
Our clients are often looking to strengthen their local radio brands and for advice that goes beyond the 20th Century model of programming consultation. They may not be able to put into words what they are looking for, but Rainmaker Pathway Consulting Works often fits the mold for the innovative approach most broadcasters are seeking today.
We are a branding company that brings solid best practices, solutions to problems that often involve programming, sales and inside business issues.
Music Direction
Our goal is to introduce very specific ideas on music strategy and to coach Program Directors and Music Directors on why we recommend music selection and scheduling the way we do and how scientific it is.
Or we can provide music logs for your team that help you grow the value of your brand.
Ultimately, you get the best weekly advice based on our proprietary music research and resources you cannot get anywhere else. We don’t base our music on record company bought and paid for music charts. We look at the authentic top testing songs and give our clients access to powerful music direction that literally means growth in ratings.
Program Directors and Music Directors learn how to read the signs that are needed to make the sharpest music decisions and make the best music logs FOR RATINGS ENHANCEMENT. Rainmaker Pathway Consulting Works also brings a lot of proprietary level experience and resources to make sure we continue to add value to your music and more on an ongoing basis.
While past consultants you’ve worked have probably brought a lot of value to your business, our clients tell us we work differently. RPC is continuously responsive with valuable advice and what we call “roll-up-our-sleeves work.” We are here to make a difference and make the working lives of your team better, easier, more productive. Clients often find that we offer and give more than most programming consultants…and that’s what we are up to!
Morning Show Coaching
We work on morning show fame development with our Rotating Content Clock™ strategy using the Disney Low Ride Out Theory. This WILL improve your show and they will be doing it; not you, not Rainmaker Pathway.
We give morning shows the tools and process necessary to build a foundation and develop into a major morning show through modeling, best practices, innovative ideas, the permission to make mistakes and – of course – weekly coaching so they are reaching higher and becoming the best morning show their talent allows.
We Project That We Are A Different 21st Century Programming
Consultant
We are unapologetic in saying that we are different. Clients notice rapidly our additional focus on encouraging sales, bringing motivating and material sales focus to branding and hopefully helping leaders inspire their sales team, encouraging sellers to always keep moving forward and giving clients innovative ideas to win accounts. RPC is also constantly looking to point out where advertising money is moving so our clients can position themselves and their business to crush their goals and grow real value.
All ROI
We know we have to constantly earn our way onto your team and show that we continue to bring value that grows your revenue in addition to your ratings and overall perception that your station or stations are essential to your community.
We work to insure your team is hitting the important targets necessary to grow that value. That’s pure money in today’s radio world.
We’re not in it to get your business; we’re in it to help bring resources, advice and encouragement that will grow the value of your assets even more successfully every month of our relationship.
We know that our work as branding agents making certain you have the strongest brand or brands will elevate the value of those brands we work on and that will mean increased sales.
Call us anytime you want a free consultation. Get involved with us even if you’re not a client. Search this website for free resources, engage us in social media and reach out anytime we can be helpful.
We believe that once you have a radio station, you can get anything else you want. The past is gone, but the future can be bright if you focus on being essential in your community. We know how to help you do that.
PPM REPORTED LISTENING DIGITAL REVENUE
Loyd Ford Radio Consultant
Rainmaker Pathway Consulting Works
864.448.4169.
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Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Country Consultant - Classic Hits Consultant - AC/Hot AC
Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com Radio consultant Radio Programming Consultant
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Brand Building, Growing Market Presence & Value
Don't call us right away. Spend some time with this website. See how we are different than any consultant you know. Grab some of our free resources.
Is this your year for growing the value of your station or cluster? Call for confidential & free consultation and learn how what we do makes us different than consultants from the past. 864.448.4169. We can prove it and you get the ROI that comes with RPC.