Welcome to our website for RPC. You are expecting to see us pitch you on a consulting practice, but that isn’t what we are doing. If you are working in radio today, you are working more than one job (and maybe more than two). Less resources, less employees around you. What do you need?
We are a Multiplier that works with local radio to help people just like you grow more value for their efforts, and we do this work on both sides of the business.
· Sales and Employee Culture
· Missional analysis for your sales team
· Sales Strategy
· Owning The Ground™ Strategy
· Ideas (people buy ideas)
· Sales Coaching
· Proper positioning for local radio brands so they collect the most revenue today
· Music integrity for music stations with our Music Lab™
· Generation and delivery of music logs if you need that
· Morning show coaching and personality coaching
· Promotion ideas to generate attention and capture higher profile for individual brands
· Brand creation or updating for the 21stCentury
· Station architecture designed to electrify your local brands
Great sports teams have an offense and a defense. It takes both to be a consistent winner.
Great radio stations are brands and they have a culture and team that is focused on the real prize: Being the advertising problem-solvers in their market.
We do our work on the sales side of the business encouraging revenue increases with ideas, coaching as opportunists and attitude evangelists. We work on the programming side to make certain you are positioning correctly (to collect the most revenue), that you have the right content on-air to compel people to seek out your brand or brands and we help coach your talents on-air and on the street to make sure your results multiply.
See what ideas, encouragement, strategy, behavior and aggression can do for you “on both sides of the ball.”
We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com.