We solve problems + help clients grow value. 864.448.4169

Our "Radio Blog" is about you.

Our work is about local radio success.
864.448.4169

Programming + Sales Strategy, Ideas & Growth. It's time for a new path.

Branding - Ratings Strategy – Programming Services Save $ - Digital Content Strategy – Revenue Support - Encouragement

864.448.4169

Make Your Life Better.

Why Radio Hires Us

We Improve Local Radio Stations In Ways That Listeners & Clients Notice Rapidly.

We improve the sound of adult music radio stations, talk and sports stations, help local radio stations define their brand and position so clients are in the best position to increase revenue. Most local radio stations are not rising brands today. If your local radio station isn’t on the rise, we can help you with the value of that brand.

We Coach Talent & It Turns Into Revenue

We help morning show talent (and other talents) improve their shows and increase their local market fame (which turns into more revenue). If you want to be like Spotify, we’re not for you. Healthy morning show talent (and other talent) grow the value of your brand or brands. Find out for yourself.

We Work With You To Grow Revenue

We work with local leadership to develop sales strategy, help develop sales process and encourage local sellers. We understand this makes us a unique practice from other broadcast consultants in this business. We're okay with that if you are.

We Do Our Work Increasing Value On Both Sides Of The Business

Unlike almost 100% of programming consultants, we are branding consultants and we also do our work on the sales side of the business encouraging revenue increases with ideas, coaching and as opportunists and attitude evangelists. See what ideas, encouragement, strategy, behavior and aggression can do for you.

We Are Idea Generators For Our Clients

If you are only selling spots, you are in the slow lane. We focus on encouraging that ideas are revenue and we are an idea generator for our clients. You need fresh ideas and that is why ideas are a big part of our practice.

Click on the "Radio Blog" tab above and access the advice you can get from us for free. Our goal is to help local radio. If you have experienced 'revenue shrink' in the last few years, challenge yourself to get the affordable help you deserve.

Listen To Our Free Podcast Only About Radio Now

Grab your smartphone, go to your app store and subscribe for free to The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify) and experience many of today's best on-the-ground radio experts, ideas and advice. We are unlike any consulting practice you know. Reach out. 864.448.4169.

Here are 3 of the many formats we help.

Country

Classic Hits

Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.

Classic Hits

The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.

Hot AC

Classic Hits

Hot AC

If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.

Frequently Asked Questions

Please reach us at ford@rainmakerpathway.com if you cannot find an answer to your question.

What makes your services special?

RPC isn't old school. We bring 21st Century Solutions to problems you face now. Rainmaker Pathway Consulting Works (RPC) helps local broadcasters make more money by being an affordable programming partner who can fully develop the right position for your local brand or brands, coach your morning and other talents, design and execute station architecture, provide weekly music updates and even produce your daily music logs, provide excellent voice trackers, sales and promotions ideas that move the needle and more. We are confidential and market exclusive for radio. Reach out anytime Ford@RainmakerPathway.com. Plus, our clients say we literally encourage their local sellers, help local team members keep momentum high. Everyone can use encouragement.

Are you affordable?

Our goal is to help you generate more money than you pay us. But, yes, our services are affordable. We work on projects that are interesting to us. We are hired by individual talent, radio, other media companies, TV newscasters, podcasters and in a variety of areas you might not expect. So, yes, we are affordable. Our goal remains the same: Brands break out by being different in a good way. We are skilled at fame development and helping others see the world differently. Call us. 864.448.4169. Find out for yourself. There are no wrong answers; just better answers we find together. We focus on earning our way onto your team everyday.

My market is different. How do I know what you do will work for me?

Data is different in every market. Why shouldn't your market be different? What we do works because it is based on best practices, modeling, the best research and time proven experience to help our clients become more elite vs. the competition they face everyday. RPC works because we don't offer old school style one-size-fits-all-cookie-cutter-consulting. We help you develop your real brands and carve out a protective moat around your success. We do a lot to make sure the lives of our clients are just easier. Free yourself to go on the offensive. See for yourself. 864.448.4169. If you have all kinds of real estate on your local radio stations (where you have no talent and only recorded liners between songs), your brand doesn't exist or it won't for long. You won't matter soon. Turn away from this practice. You can do better and it does not have to be costly. *Call us; we can help. 864.448.4169.

We love to help local radio grow.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

The podcast is available right now on Apple, Audible, Spotify or almost anywhere you get your podcasts.

The RPC Morning Show Fame Development™ Coaching

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

We offer free tips and encouragement for on-air talent and RPC is available to coach your morning show or other high profile personalities.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Tools that help our clients win. Strategy that separates your local brand from others in your format and others in the general market. Come see for yourself with a free consultation. 864.448.4169.

How many days to July 4th?

Loyd Ford + RPC provides local radio clients with well-tested music, programming resources like the largest companies, but we also provide your team with strategy, process, idea generation and opportunity. Did you know we also provide powerful sales strategy and coaching to grow local radio revenue? Come experience it yourself. Keep struggling or let us help give you outside perspective, new resources and more. 864.448.4169 or Ford@RainmakerPathway.com.

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HrsHours

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Our work is about local radio success.864.448.4169

Programming + Sales Strategy, Ideas & Growth. It's time for a new path.

Make Your Life Better.

Why Radio Hires Us

We Improve Local Radio Stations In Ways That Listeners & Clients Notice Rapidly.

We Coach Talent & It Turns Into Revenue

We Work With You To Grow Revenue

We Do Our Work Increasing Value On Both Sides Of The Business

We Are Idea Generators For Our Clients

Listen To Our Free Podcast Only About Radio Now

Consumers Are Changing Habits; Local Radio Has To Be Ready

Here are 3 of the many formats we help.

Country

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Classic Hits

Hot AC

Classic Hits

Hot AC

Affordable, stacked with resources + constantly encouraging

Subscribe To Our Free Ratings & Revenue Blog

Your life can be better every day by reversing the pressure.

Downward Pressure Matters

Frequently Asked Questions

We love to help local radio grow.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

The RPC Morning Show Fame Development™ Coaching

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Subscribe free to The Encouragers™ The Radio Rally™ podcast.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Clients use our tools: The RPC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.

Get The Help You Need Now - What We Do For You

Free Ideas & Call To Grow 864.448.4169

Subscribe + Get Free Weekly Ideas

How many days to July 4th?

Radio Gets Power From Being Local

Connect With Us - 864.448.4169 - Ford@RainmakerPathway.com

RPC In The Media

Newsweek

Inside Radio

Country Insider

Our work is about local radio success.
864.448.4169