Get a free confidential consultation now 864.448.4169.
Finally, a new hybrid approach to consulting to improve ratings & revenue.
Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue
Support - Encouragement
Strategic Advice - We Consult These Top Formats + More
Country
Classic Hits
Classic Hits
Country is a format that is in a state of change and movement. Having the right music and the right solutions for on-air is critical today. 864.448.4169.
Classic Hits
Classic Hits
Classic Hits
The first question is usually: What kind of Classic Hits station should we be? Selection could be the difference between growing ratings or being so-so. 864.448.4169.
Hot AC
Classic Hits
Hot AC
If you don't get the music and the approach right for this audience with a Hot AC, you just won't win today. 864.448.4169.
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About Us
A Passionate Ratings & Revenue Partner
A Consultant That Helps Grow Your Revenue
While traditional old school programming consultants served a great purpose for broadcast media for decades, the consumer, economic and local sales challenges have shifted and continue to evolve. Rainmaker Pathway Consulting Works, LLC (RPC) is a branding company focused on helping our clients increase their market share over the air, intensify their successes in digital and social media while keeping a keen eye on profit margin and encouraging the leveraging of audience and engagement success into higher sales and growing revenue.
A lot of local broadcasters are looking for an affordable strategic advisor that can truly impact their ratings and revenue because they have to get a great ROI on any investment.
With RPC, you get a strategic partner that cares about your product and your revenue. We are brand builders growing value for you. At RPC, our focus is on bringing so much value clients get a regular ROI they can hear and feel. You know when it's right. 864.448.4169. Our name means 'pathway to money' (for clients).
Branding builds market presence.
Sales leverages brands into dollars.
This is what we do with our clients. We are 'all in.'
We Serve All Market Sizes - Custom Focus
RPC (Rainmaker Pathway) serves radio in all market sizes in country, classic hits and a variety of other formats. We also provide digital content strategy to some clients and other strategic advice to those wishing to influence audience of some kind. Think of us as problem-solving with cost certainty. We are known as a consulting practice for radio that makes client’s lives easier through providing strategic advice and resources known to help grow ratings and revenue. But we’re unafraid to get our hands dirty to make your life better. We provide a wide variety of services that can include full station review to format flips. We provide skilled personality coaching, including a high focus on morning show fame cultivation where necessary. We can also make available voice trackers, imaging, music research and much more. One free consultation phone call begins the process of us serving you. 864.448.4169. We invite you to call and have a conversation about your challenges and see how we can help you grow value for less. Our consultation is free and highly confidential.
We are programming detectives at RPC. We provide a critical outside objective view on whatever is happening in your market.
PPM REPORTED LISTENING DIGITAL REVENUE
Loyd Ford Radio Consultant
Rainmaker Pathway Consulting Works
864.448.4169.
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Ratings Strategy – Digital Content Strategy – Problem Solving – Revenue Support - Encouragement
Country Consultant - Classic Hits Consultant - AC/Hot AC
Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com Radio consultant Radio Programming Consultant
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Brand Building, Growing Market Presence & Value
Is this your year for growing the value of your station or cluster? Do you want more revenue? Call for confidential & free consultation and learn how what we do makes us fundamentally different than consultants from the past. 864.448.4169