"Ideas are the new technology." 864.448.4169
Winning strategy development, process, GROWTH.
Radio Sales Coaching Should Change (864.448.4169)
We're Offering Something Different & It's Working!
It seems like forever consulting was done the same ole way in the radio business. Top down, focused on programming or sales. But the business changed along with buyers and listeners. So the time came when something new had to be developed that made more sense for local radio clusters.
Rainmaker Pathway Consulting Works (RPC) stands apart from other programming consultants for radio by combining strategic programming advice, guidance and coaching with action-oriented sales coaching — a blend rarely seen in traditional sales or management consultancies.
RPC specializes in helping local radio grow both ratings and revenue, not just one or the other. Their services span music strategy, morning show coaching, brand architecture, and sales strategy — all designed to elevate a station’s (or whole cluster's) presence in its specific market and turn that presence into measurable financial gain and to help the client create a process and path to growth.
Unlike older firms that have always traditionally split programming off from sales, RPC integrates them. Their approach recognizes that today’s media environments require programming and sales teams to work in sync: strong content drives listenership, the great brands value relationship. These important elements fuel advertiser interest and sustainable revenue growth.
RPC offer music lab reviews, branding enhancements, and talent coaching, alongside sales ideas and promotional ideas that drive revenue and ratings. They also help local radio clients with revenue-building tactics, ensuring technical execution and revenue alignment happen together.
RPC’s advantage lies in its holistic, hands-on execution tailored to each client’s brand and local market. Station values must rise and that cannot be accomplished in doing things the same ole way we used to do it.
New Century = New Strategy
Rather than selling modular products or abstract frameworks, they immerse in both strategic programming and profit-centered sales strategy, providing not just recommendations but actionable support that drives growth from the ground up.
Call for a free and highly confidential consultation. 864.448.4169 or Ford@RainmakerPathway.com. Listen to their podcast anytime: The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify). Hundreds of stories from active radio pros all across the U.S. and Canada along with a quarterly radio sales event designed to help local radio sellers ANYWHERE grow their revenue this quarter.
Respectfully,
Rainmaker Pathway Consulting Works (RPC)
864.448.4169
What happens when your local radio cluster becomes growth? Find out with a free and confidential consultation.
We Start By Meeting You Where You Are
Many consultants want to change who you are. That's not us. We listen, focus on your advantages (often hidden) and help you grow. We can start by producing a music log for you or helping you define your sales story. The next move is up to you. 864.448.4169 or Ford@RainmakePathway.com. All our conversations are highly confidential. That's part of winning, too.
Strategy + tools give our clients more opportunity to win!
The Music Lab™
Talent Coaching Means More
Talent Coaching Means More
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
Talent Coaching Means More
Talent Coaching Means More
Talent Coaching Means More
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We Explain The Whys
Talent Coaching Means More
A Lot Of Consultants Share Opinion
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
When Is The Battle Often Won?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
What Is RPC All About?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
Corporate Radio Is Crashing
Local radio doesn't have to keep following. The smart local broadcasters are returning to form, but they are doing it with 2020s technology and a consultant that treats both sides of the business - sales and programming. That's forward thinking today and getting the results local radio wants to see now.
First consultation is free. 864.448.4169. or Ford@RainmakerPathway.com.
Strategy – Process – Resources To Win!