"Ideas are the new technology." 864.448.4169
Winning strategy development, process, GROWTH.
"Ideas are the new technology." 864.448.4169
Winning strategy development, process, GROWTH.
Everyone loves change when they are introducing it.
Do you know how to create transformation with your staff?
Ask us about our “Can’t Replacement Theory,” how we help your on-air talent grow endorsements, our value placed on sales recruiting, training and “time spent selling.”
You work hard enough. It's time for you to get better results for your hard work.
Let us help you and your team grow.
Thank you .
Respectfully,
Rainmaker Pathway Consulting Works (RPC)
864.448.4169
What happens when your local radio cluster becomes growth? Find out with a free and confidential consultation.
Many consultants want to change who you are. That's not us. We listen, focus on your advantages (often hidden) and help you grow. We can start by producing a music log for you or helping you define your sales story. The next move is up to you. 864.448.4169 or Ford@RainmakePathway.com. All our conversations are highly confidential. That's part of winning, too.
Put Loyd Ford to work for you today. Beyond his programming career in small, medium, large and major markets, Loyd has been involved in development, direct sales, the launch of his own digital pure play site, podcasts and helping consult on an app for the concert business in the U.S.
Strategy Development, The Process + Proper Execution Adds Value
What happens when culture focuses on higher revenue and profit margins? Find out. 864.448.4169
In addition to Loyd's direct winning programming track record and his experience working with strategic ratings teams from large and small American broadcast companies across the U.S., Mr. Ford has many years of experience with individual market data, digital strategy, strategic direct mail, social media, telemarketing, viral email, social media content strategy and more. When you work with Rainmaker Pathway Consulting Works (RPC) you'll have more ideas at your fingertips, more momentum on-air and in your market and you will have opportunity to create more revenue and more profit growth. 864.448.4169
That's radio's very real future. We are a branding company designed to help you grow your brands. Commodities will die. Here's our philosophy: Don't die. Grow! Call a branding expert from RPC now. 864.448.4169
Some companies are stuck in a rut; get out with strategic advice that will make your company money.
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com An Absolutely Different Kind Of Radio Programming Consultant.
Growth powered by Smart Local Radio Companies
Our focus is GROWTH. It's time for radio to generate momentum in some cases by changing course. What is your written strategy? How can we help you grow revenue? Find out. First consultation is free. 864.448.4169.
Strategy – Process – Resources To Win!