"Ideas are the new technology." 864.448.4169
Strategy, process, creativity and GROWTH.
Business Consulting Services for RainmakerPathway.com
Our Focus Is On Transformation & Growth
We are different in that our practice focuses on growth. This includes helping local radio clients grow stronger local radio brands and helping reframe the local sales narrative around momentum creation. Many have seen their revenue challenges become more significant. It’s not too late for your business to experience rebirth. We focus on fundamentals and ideas that create opportunities for your team to grow sales and profit margin.
We know that real radio brands are worth more and can charge more for advertising because they are worth it. We teach controlling the narrative on both the programming and sales side of our business so they cooperate to elevate your revenue and profit. If you struggle in any of these areas, think of us as an opportunity to score two (2) consulting practices for the price of one.
We encourage the development of strategy, process and execution that will put you on the path for growing revenue and building a more robust media business.
Our services include (but are not limited to):
Brand Strengthening
- Music Safe Lists
- Station Strategy, Architecture
- Morning Show & Key Talent Coaching
- Promotion & Marketing Strategy
- Consumer (Listener) Experience Strategy
- Unseating Champions With Familiar Surprise™
- Social Media Content Strategy
Rev Gen
- Sales Strategy
- Sales Branding
- Advertiser Experience Strategy
- Correct Use Of Digital Strategy So You Win More Revenue & Profit
- Growth Strategy
- Sales Recruiting Strategy
- Sales Talent Coaching
- Sales, Event & Promotion Ideas
- Focus On Profit Margin
When is the last time you have been encouraged too much in the radio business? Never, right? That’s what we thought and we are doing something about it. This includes what we do with clients, but you can also start geting a feel for our encouragement by reading our regular sales columns in RadioInk.com or the even more specific sales column in Radio Ink magazine or any and all of our 1,250+ articles of encouragement on our website.
Learn more about our support of local radio by listening to The Encouragers™ The Radio Rally™ podcast (Apple, Audible, Spotify).
You don’t have a programming consultant that also helps you GROW REVENUE? Our clients do. Check out our quarterly radio sales events, where we encourage local radio sellers anywhere to grow their revenue THIS quarter.
Radio has largely lowered the expectations listeners can have of local radio brands in the last 30 years, but it doesn’t have to be that way. Experience what your operation can be like when you shift expectation and have a consulting partner who helps you support team, team accomplishment and transformation into a growth machine.
Ask us about our “Can’t Replacement Theory,” how we help your on-air talent grow endorsements, our value placed on sales recruiting, training and “time spent selling.”
You work hard enough. Think about having a conversation with us about your challenges and how we can help. We’re a quarter of the way into the 21st Century. You need every advantage you can get to grow. If you’re not growing, you’re dying.
Let us help you and your team grow.
Thank you for allowing us to be on your strategic team.
Respectfully,
Rainmaker Pathway Consulting Works (RPC)
864.448.4169
What happens when your local radio cluster becomes growth? Find out with a free and confidential consultation.
Rainmaker Pathway Consulting Works (RPC) is powered by smart radio companies.
We Start By Meeting You Where You Are
Many consultants want to change who you are. That's not us. We listen, focus on your advantages (often hidden) and help you grow. We can start by producing a music log for you or helping you define your sales story. The next move is up to you. 864.448.4169 or Ford@RainmakePathway.com. All our conversations are highly confidential. That's part of winning, too.
Branding is essential to building real value in radio.
I'm Loyd Ford.
We Help You
While there is less help today than ever to help local radio, we help you for about $33 dollars a day. We are a Value Multiplier for local radio. See how we positively impact both programming and sales. 864.448.4169.
Strategy + tools give our clients more opportunity to win!
The Music Lab™
Talent Coaching Means More
Talent Coaching Means More
At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.
Talent Coaching Means More
Talent Coaching Means More
Talent Coaching Means More
We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.
We Explain The Whys
Talent Coaching Means More
A Lot Of Consultants Share Opinion
We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
A Lot Of Consultants Share Opinion
We don't deal in opinion. We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'
When Is The Battle Often Won?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
Before the first shot is fired. We know that everyone makes mistakes. This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.
What Is RPC All About?
A Lot Of Consultants Share Opinion
When Is The Battle Often Won?
It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands. That always turns into more revenue.
The Real Risk To Radio Now
Consumers Are Changing Habits - Local Radio Has To Be Ready
Loyd Ford was asked to appear with Kipper McGee and David Martin on 'Brandwidth On Demand' to talk about radio, the risk to radio related to branding, the unique opportunity local broadcasters have right now and generating more revenue and profit margin in the future with strategy.
Radio Is More Fun With Growth.
You don’t need a degree to see that radio is facing revenue decline. Buyers and advertisers have changed. Unlike many programming consulting firms, the focus of our work is growth. RPC helps clients grow the strength of their brands and growth in revenue. We find our clients love this approach. We think you will, too. Find out. 864.448.4169.
First consultation is free and confidential. 864.448.4169 of Ford@RainmakerPathway.com .
Strategy – Process – Resources To Win!