"Ideas are the new technology." 864.448.4169

Winning strategy development, process, GROWTH.

Winning strategy development, process, GROWTH.

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    • Home
    • Services
    • Podcasts
    • The Free Stuff - Blog
    • Get Help
    • Multiply Your Assets
    • Accelerating Humans
  • Home
  • Services
  • Podcasts
  • The Free Stuff - Blog
  • Get Help
  • Multiply Your Assets
  • Accelerating Humans

We Help Local Radio Grow.
864.448.4169

We Help Local Radio Grow. 864.448.4169We Help Local Radio Grow. 864.448.4169We Help Local Radio Grow. 864.448.4169

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Business Consulting Services for RainmakerPathway.com

Our Focus Is On Transformation & Growth

Everyone loves change when they are introducing it.


Do you know how to create transformation with your staff?  


Ask us about our “Can’t Replacement Theory,” how we help your on-air talent grow endorsements, our value placed on sales recruiting, training and “time spent selling.”


You work hard enough. It's time for you to get better results for your hard work.


Let us help you and your team grow.


Thank you .


Respectfully,


Loyd Ford

Rainmaker Pathway Consulting Works (RPC)

864.448.4169

Ford@RainmakerPathway.com 


What happens when your local radio cluster becomes growth? Find out with a free and confidential consultation.

We Start By Meeting You Where You Are

Many consultants want to change who you are. That's not us. We listen, focus on your advantages (often hidden) and help you grow. We can start by producing a music log for you or helping you define your sales story. The next move is up to you. 864.448.4169 or Ford@RainmakePathway.com. All our conversations are highly confidential. That's part of winning, too.

Meet Loyd Ford

Programming + More Knowledge

  

Put Loyd Ford to work for you today. Beyond his programming career in small, medium, large and major markets, Loyd has been involved in development, direct sales, the launch of his own digital pure play site, podcasts and helping consult on an app for the concert business in the U.S. 


Strategy Development, The Process + Proper Execution Adds Value  


What happens when culture focuses on higher revenue and profit margins? Find out.  864.448.4169

Additional Data, Strategic Direct Mail, Social Media + Telemarketing Background

  

In addition to Loyd's direct winning programming track record and his experience working with strategic ratings teams from large and small American broadcast companies across the U.S., Mr. Ford has many years of experience with individual market data, digital strategy, strategic direct mail, social media, telemarketing, viral email, social media content strategy and more. When you work with Rainmaker Pathway Consulting Works (RPC) you'll have more ideas at your fingertips, more momentum on-air and in your market and you will have opportunity to create more revenue and more profit growth.   864.448.4169

The Brands Will Live; Commodities Will Die

That's radio's very real future. We are a branding company designed to help you grow your brands. Commodities will die. Here's our philosophy: Don't die. Grow! Call a branding expert from RPC now.  864.448.4169


Get Our Free Audio eBoost™ in your inbox.

Some companies are stuck in a rut; get out with strategic advice that will make your company money.

Strategy + tools give our clients more opportunity to win!

The Music Lab™

Talent Coaching Means More

Talent Coaching Means More

At RPC, we don't rely on opinion to determine music selection; we have a lab process for determining the correct music DNA for your station, your market.

Talent Coaching Means More

Talent Coaching Means More

Talent Coaching Means More

We don't reform your talent into our image; we meet your talent where they are and find out what makes them special, then we leverage that for ratings & revenue growth.

We Explain The Whys

Talent Coaching Means More

A Lot Of Consultants Share Opinion

We don't tell clients what to do; we work for you. And that means we love to explain the Whys of our strategy. This makes a world of difference for your talent and your sales team.

A Lot Of Consultants Share Opinion

A Lot Of Consultants Share Opinion

A Lot Of Consultants Share Opinion

We don't deal in opinion.  We are 'people first, process and strategy based in science next, encouragement and passionate execution to deliver compelling quality content and revenue impacting product.'

When Is The Battle Often Won?

A Lot Of Consultants Share Opinion

When Is The Battle Often Won?

Before the first shot is fired.  We know that everyone makes mistakes.  This is why we use a scientific approach to music, a design approach to the architecture of the station and an art approach to coaching talent.

What Is RPC All About?

A Lot Of Consultants Share Opinion

When Is The Battle Often Won?

It's not just being a better station than your competitor - it's about standing out, breaking out, fame development and making sure our clients have opportunity to build strong brands.  That always turns into more revenue.

Free For You - Read & Call To Grow

Reach Out + Let's Solve Problems.

Hello
Connect on LinkedInReach out through FacebookEmail Loyd Ford directly.Make the phone Call

Connect With Us & Grow - 864.448.4169


Copyright 21st Century Tredegar and RPC. All rights reserved. 864.448.4169 - Ford@RainmakerPathway.com  An Absolutely Different Kind Of Radio Programming Consultant.


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2 For 1 Radio Growth Consultant

  

We support local radios’ most critical missions in getting revenue back on track and improving your local radio brands because brands = relationships and relationships for local radio = more revenue.


Finally, a hybrid radio consulting firm that helps grow the value of brands and helps local clients increase revenue through sales strategy, sales coaching and encouragement. First consultation is free. 864.448.4169. or Ford@RainmakerPathway.com.
 

             Strategy – Process – Resources To Win!

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