We help local radio grow revenue and profit.
Advertising is changing. Sharpen your approach.
Why Don't People Make It Easier Anymore?
We make it easy for local radio to do business with us.
It's because we are focused on your experience with us and the outcome you want.
The future isn't going to get easier - but your consultant should.
Get More Personal Support
Would You Like More Daily Personal Encouragement?
Encouragement + Human Behavior + Practical Wisdom
My personal blog (iAbout - Loyd Ford) is essentially a daily encouragement and practical wisdom guide for people who want to think better, lead better, build stronger relationships, and navigate modern life with greater clarity and purpose.
Here's what we call it:
The Encouragement Effect by Loyd Ford
How small actions create big outcomes.
The same lessons that drive leadership, relationships, personal growth, and encouragement are often the same lessons that help businesses create momentum and better outcomes.
Free Podcasts That Help Encourage Radio Now.
The Encouragers™ The Radio Rally™ podcast
We give our clients unbelievable tools to get ahead.
We give our clients unbelievable tools to get ahead.
We interview radio pros at all levels: programming, morning shows, sales managers, programmers, management. Subscribe on Apple, Audible, Spotify or almost anywhere you get your podcasts.
The Encouragers™ The Radio Rally™ Podcast
Radio Sales, Leadership & Revenue Growth
We give our clients unbelievable tools to get ahead.
We give our clients unbelievable tools to get ahead.
We give our clients unbelievable tools to get ahead.
Rainmaker Pathway Consulting Works (RPC) uses science, strategy and process, but our clients love the tools: The PRC Music Lab™, Sphere Of Influence™ Localization, Branding Candy™ and the RPC Rotating Content Clock™ to push ahead of the competition.
Have You Had Someone Review Your Brands?
We give our clients unbelievable tools to get ahead.
Have You Had Someone Review Your Brands?
Learn about the RPC Programming Report™ and how it can help you look at your product or products from a new perspective. Is your music on track? Are your personalities doing good on-air work? How ARE your brands? Find out. 864.448.4169.
One Radio Consultant For All.
The Risk is now NOT getting the consultant that aligns your local radio business, sales + programming, bringing new ideas, alternative opportunities. We help local radio find their momentum™. Will you let us help you grow again?
First consultation is free and confidential.
864.448.4169. or
Strategy – Process – Resources To Win!