We help local radio grow revenue and profit.
Advertising is changing. Sharpen your approach.
Elevate Your Brand Performance
What We Do That Owners Love
A Radio Consultant For The Whole Business That Creates:
- More revenue
- More profit
- More enterprise value
- Better cash flow
Ford@RainmakerPathway.com - 864.448.4169 - Set For Growth
Separate Your Local Brands For Good
This Is What Makes Us Different
Radio Consultant | Radio Revenue, Programming & Brand Strategy | Loyd Ford
The easiest thing for us to do is share what makes RPC different in our approach for helping local broadcasters. We focus on four (4) very specific gifts.
1. Encouragement – We are encouragers. The people in your business determine the trajectory and speed of your culture, your productivity and your revenue growth. This isn’t the pie-in-the-sky encouragement. We are talking about casting of a vision and developing support around you and your entire team of individuals pulling your local radio brand(s) up, with the strategy and principles we discuss together and put into play for your local radio brand(s) so you experience higher ratings and incremental revenue growth.
2. Strategy – We see everything through strategy and planning. Everything. The battle is often won before the first shot is fired. Most critical is how a thing is built. We have an unusual ability to see what will work for your local brand(s) and to advise on proper strategy to help propel you and your team to higher success.
3. Behavior – We have studied and essentially work in human behavior, motivation and human weakness across the 1980s, 1990s, 2000s, 2010s and 2020s. This impacts your sales every single day and your on-air every single hour. It is a fascination that helps our clients in a variety of critical ways and gives them an unfair advantage in their local radio market daily.
4. The Powerful Creation Of Momentum - Momentum doesn't just show up; it starts somewhere. You and I know this from sports, but it might be even more powerful in our business. This includes use of assertiveness, proper timing and use of this creation of momentum when it is called for in your market. Most of the radio you hear now across many markets is homogeneous; we recommend you don't stay there with your local brands.
It's no secret that you don't have to have a "consultant."
Our focus is helping our clients expand their revenue and profit - not their budgets. We are for clients who want to focus on TRANSFORMATION. These four gifts result in continuous advantages for our clients. We are not like old school consultants. You may call it consulting. We think of it as becoming an outside growth partner. It's amazing how these four (4) gifts of ours show up again and again with our clients to support their local teams and create unexpected opportunities that very often turn into more cash for them again and again.
We Don't "Tell" Our Clients What To Do - We Help Companies Find Their Momentum.™
We are servants of our clients and focused on improving their revenue and the very real value of their business. We know what we do often surprises clients in the beginning days of our relationship. If you need someone who will roll up their sleeves and help you get “it” done while bringing the value of your local radio brands back affordably, call us. 864.448.4169.
You don't ever have to call us. But we hope you will so we can show you why we can earn your trust daily.
--Loyd Ford, Rainmaker Pathway Consulting Works (RPC) - 864.448.4169
Radio Consultant | Radio Revenue, Programming & Brand Strategy | Loyd Ford
We believe in the people behind local radio.
We do individual personality coaching, too.
The deck may be stacked against you today. Get someone on your side to guide your career.
Do you need more? 864.448.4169 or Ford@RainmakerPathway.com.
One Radio Consultant For All.
The Risk is now NOT getting the consultant that aligns your local radio business, sales + programming, bringing new ideas, alternative opportunities. We help local radio find their momentum™. Will you let us help you grow again?
First consultation is free and confidential.
864.448.4169. or
Strategy – Process – Resources To Win!